--- title: "HBO Max: search popularity in New Zealand" description: "HBO Max is a video streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hbo-max" publisher: "Brandwave" --- # HBO Max: search popularity in New Zealand HBO Max is a video streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HBO Max - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among TV and streaming services**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | TV and streaming services | 9 | 2.3% | 22.2K | - [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming) ## Top TV and streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBO Max was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HBO Max is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HBO Max | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | TVNZ+ | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Neon | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Sky | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | ThreeNow | 9th | 2 of 3 | 2 of 2 | 4 of 5 | | Sky Sport Now | 10th | 2 of 3 | 1 of 2 | 3 of 5 | | Māori+ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV and streaming services - Asked ChatGPT "Which TV and streaming service should I use in New Zealand?": 1. TVNZ+, 2. Netflix, 3. HBO Max, 4. Prime Video, 5. Sky, 6. Sky Sport Now, 7. Neon - Asked ChatGPT "What are the best TV and streaming services in New Zealand?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Neon, 6. Apple TV, 7. Sky, 8. Sky Sport Now, 9. TVNZ+, 10. ThreeNow - Asked ChatGPT "What's the best TV and streaming service in New Zealand for TV shows?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Apple TV, 5. Disney+, 6. TVNZ+, 7. ThreeNow, 8. Sky, 9. Neon - Searched Google, AI Overview "tv streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Neon, 6. TVNZ+, 7. ThreeNow - Searched Google, AI Overview "best streaming service": 1. Netflix, 2. Prime Video, 3. Disney+, 4. HBO Max, 5. Neon, 6. Apple TV, 7. TVNZ+, 8. ThreeNow, 9. Sky, 10. Sky Sport Now Not named in any answer: Māori+. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for HBO Max changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HBO Max in New Zealand rose from 2.9K to 22.2K. - Across the 12 months ending September 2026, HBO Max’s share of searches among TV and streaming services in New Zealand increased from 0.28% to 2.3%. - Across the 12 months ending September 2026, HBO Max’s share of searches among TV and streaming services in New Zealand peaked at 3% in July 2026 and was lowest at 0.28% in October 2025. - Across the 12 months ending September 2026, HBO Max rose from 11th to 9th among TV and streaming services in New Zealand. ## How did search popularity change for New Zealand TV and streaming services in September 2026? - In September 2026, Netflix gained share of searches among TV and streaming services in New Zealand, from 23.7% to 25.4%. - In September 2026, TVNZ+ gained share of searches among TV and streaming services in New Zealand, from 25.7% to 26.5%. - In September 2026, Disney+ gained share of searches among TV and streaming services in New Zealand, from 10.6% to 11.4%. - In September 2026, Sky Sport Now lost share of searches among TV and streaming services in New Zealand, from 10.1% to 8.1%. - In September 2026, ThreeNow lost share of searches among TV and streaming services in New Zealand, from 3.6% to 2.5%. - Sky’s share of searches among TV and streaming services in New Zealand has gained ground for 3 months in a row, from 8.8% to 12.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TV and streaming services | 2.9K | 0.28% | 11 | | Nov 2025 | TV and streaming services | 3.6K | 0.37% | 11 | | Dec 2025 | TV and streaming services | 4.4K | 0.45% | 11 | | Jan 2026 | TV and streaming services | 4.4K | 0.44% | 11 | | Feb 2026 | TV and streaming services | 4.4K | 0.46% | 11 | | Mar 2026 | TV and streaming services | 4.4K | 0.42% | 11 | | Apr 2026 | TV and streaming services | 6.6K | 0.63% | 11 | | May 2026 | TV and streaming services | 5.4K | 0.51% | 11 | | Jun 2026 | TV and streaming services | 40.5K | 2.6% | 7 | | Jul 2026 | TV and streaming services | 40.5K | 3% | 7 | | Aug 2026 | TV and streaming services | 27.1K | 2.6% | 9 | | Sep 2026 | TV and streaming services | 22.2K | 2.3% | 9 | ## How are HBO Max’s branded searches counted? Brandwave collects information about searches that people make online using HBO Max’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hbo max” ## Which TV and streaming services compete with HBO Max? - [TVNZ+](/demand/nz/brands/tvnz-plus) - [Netflix](/demand/nz/brands/netflix) - [Sky](/demand/nz/brands/sky) - [Disney+](/demand/nz/brands/disney-plus) - [Sky Sport Now](/demand/nz/brands/sky-sport-now) - [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/hbo-max-vs-prime-video - [Apple TV](/demand/nz/brands/apple-tv): Head-to-head: /demand/nz/compare/apple-tv-vs-hbo-max - [ThreeNow](/demand/nz/brands/threenow): Head-to-head: /demand/nz/compare/hbo-max-vs-threenow - [Māori+](/demand/nz/brands/maori-plus): Head-to-head: /demand/nz/compare/hbo-max-vs-maori-plus - [Neon](/demand/nz/brands/neon): Head-to-head: /demand/nz/compare/hbo-max-vs-neon ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HBO Max: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hbo-max This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hbo-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.