--- title: "How popular is Hawke’s Bay Farmers’ Market? Searches and AI answers in New Zealand" description: "Hawke’s Bay Farmers’ Market is a weekly farmers market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hb-farmers-market" publisher: "Brandwave" --- # How popular is Hawke’s Bay Farmers’ Market? Searches and AI answers in New Zealand Hawke’s Bay Farmers’ Market is a weekly farmers market. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hawke’s Bay Farmers’ Market - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among farmers markets**: 2.3% ## Where does Hawke’s Bay Farmers’ Market compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Farmers markets | 6 | 2.3% | 3.6K | - [Farmers markets](/demand/nz/categories/nz-farmers-markets) ## Top farmers markets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hawke’s Bay Farmers’ Market is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riverside Market | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Harbourside Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hawke’s Bay Farmers’ Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Otago Farmers Market | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Matakana Village Farmers Market | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clevedon Village Farmers Market | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Christchurch Farmers Market | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farmers markets - Asked ChatGPT "Which farmers market should I shop at in New Zealand?": 1. Harbourside Market, 2. Christchurch Farmers Market - Asked ChatGPT "What are the best farmers markets in New Zealand?": 1. Hawke’s Bay Farmers’ Market, 2. Riverside Market, 3. Harbourside Market, 4. Clevedon Village Farmers Market - Asked ChatGPT "What's the best farmers market in New Zealand for fresh local produce?": 1. Hawke’s Bay Farmers’ Market, 2. Matakana Village Farmers Market, 3. Riverside Market - Searched Google, AI Overview "farmers markets nz": 1. Harbourside Market, 2. Otago Farmers Market - Searched Google, AI Overview "local markets nz": 1. Harbourside Market, 2. Riverside Market, 3. Otago Farmers Market, 4. Matakana Village Farmers Market, 5. Hawke’s Bay Farmers’ Market Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hawke’s Bay Farmers’ Market changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Hawke’s Bay Farmers’ Market in New Zealand held steady at 3.6K. - Across the 12 months ending October 2026, Hawke’s Bay Farmers’ Market’s share of searches among farmers markets in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.8% in June 2026. ## How did search popularity change for New Zealand farmers markets in October 2026? - In October 2026, Matakana Village Farmers Market gained share of searches among farmers markets in New Zealand, from 15% to 20.6%. - In October 2026, Clevedon Village Farmers Market gained share of searches among farmers markets in New Zealand, from 6.9% to 7.8%. - In October 2026, Riverside Market lost share of searches among farmers markets in New Zealand, from 67% to 61%. - In October 2026, Christchurch Farmers Market lost share of searches among farmers markets in New Zealand, from 6.3% to 5.7%. - Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in October 2026. - Estimated monthly branded searches for Harbourside Market in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Farmers markets | 3.6K | 2.4% | 6 | | Dec 2025 | Farmers markets | 4.4K | 2.4% | 5 | | Jan 2026 | Farmers markets | 5.4K | 3% | 6 | | Feb 2026 | Farmers markets | 3.6K | 2% | 6 | | Mar 2026 | Farmers markets | 3.6K | 2.4% | 6 | | Apr 2026 | Farmers markets | 3.6K | 2.3% | 6 | | May 2026 | Farmers markets | 4.4K | 3.2% | 5 | | Jun 2026 | Farmers markets | 1.9K | 1.8% | 6 | | Jul 2026 | Farmers markets | 2.9K | 2.3% | 6 | | Aug 2026 | Farmers markets | 2.4K | 2% | 6 | | Sep 2026 | Farmers markets | 2.4K | 2.1% | 6 | | Oct 2026 | Farmers markets | 3.6K | 2.3% | 6 | ## How are Hawke’s Bay Farmers’ Market’s branded searches counted? Brandwave collects information about searches that people make online using Hawke’s Bay Farmers’ Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hawkes bay farmers market” ## Which farmers markets compete with Hawke’s Bay Farmers’ Market? - [Riverside Market](/demand/nz/brands/riverside-market) - [Matakana Village Farmers Market](/demand/nz/brands/matakana-village-farmers-market): Head-to-head: /demand/nz/compare/hb-farmers-market-vs-matakana-village-farmers-market - [Clevedon Village Farmers Market](/demand/nz/brands/clevedon-village-farmers-market): Head-to-head: /demand/nz/compare/clevedon-village-farmers-market-vs-hb-farmers-market - [Christchurch Farmers Market](/demand/nz/brands/christchurch-farmers-market): Head-to-head: /demand/nz/compare/christchurch-farmers-market-vs-hb-farmers-market - [Harbourside Market](/demand/nz/brands/harbourside-market): Head-to-head: /demand/nz/compare/harbourside-market-vs-hb-farmers-market - [Otago Farmers Market](/demand/nz/brands/otago-farmers-market): Head-to-head: /demand/nz/compare/hb-farmers-market-vs-otago-farmers-market ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Hawke’s Bay Farmers’ Market? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/hb-farmers-market This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hb-farmers-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.