--- title: "Hayward: search popularity in New Zealand" description: "Hayward makes pool pumps and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hayward-pool" publisher: "Brandwave" --- # Hayward: search popularity in New Zealand Hayward makes pool pumps and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hayward - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sand filter brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sand filter brands | 7 | 0.16% | 10 | | Pool pump brands | 5 | 3% | 20 | | Pool cleaner brands | 4 | 4.4% | 20 | - [Sand filter brands](/demand/nz/categories/nz-sand-filter-brands) - [Pool pump brands](/demand/nz/categories/nz-pool-pump-brands) - [Pool cleaner brands](/demand/nz/categories/nz-pool-cleaner-brands) ## Top sand filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hayward is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sand filter brands - Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey - Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward - Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey - Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool - Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey Not named in any answer: Jacuzzi and Intex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hayward changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hayward in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand held steady, from 0.13% to 0.16%. - Across the 12 months ending September 2026, Hayward’s share of searches among pool pump brands in New Zealand peaked at 5.3% in December 2025 and was lowest at 3% in September 2026. - Across the 12 months ending September 2026, Hayward rose from 6th to 5th among pool pump brands in New Zealand. - Across the 12 months ending September 2026, Hayward’s share of searches among pool cleaner brands in New Zealand peaked at 13.6% in May 2026 and was lowest at 4.4% in September 2026. ## How did search popularity change for New Zealand sand filter brands in September 2026? - In September 2026, Bestway gained share of searches among sand filter brands in New Zealand, from 28.3% to 36.9%. - In September 2026, Intex gained share of searches among sand filter brands in New Zealand, from 8.6% to 11.5%. - In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%. - In September 2026, Jacuzzi lost share of searches among sand filter brands in New Zealand, from 51.1% to 40.2%. - In September 2026, Davey lost share of searches among sand filter brands in New Zealand, from 4.5% to 3.4%. - Estimated monthly branded searches for AstralPool in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026. ## How did search popularity change for New Zealand pool pump brands in September 2026? - In September 2026, Zodiac gained share of searches among pool pump brands in New Zealand, from 17.9% to 24.2%. - In September 2026, Astral gained share of searches among pool pump brands in New Zealand, from 4.5% to 7.6%. - In September 2026, Pentair lost share of searches among pool pump brands in New Zealand, from 38.8% to 31.8%. - In September 2026, AstralPool lost share of searches among pool pump brands in New Zealand, from 3% to 1.5%. - In September 2026, Hayward lost share of searches among pool pump brands in New Zealand, from 4.5% to 3%. - In September 2026, Davey rose from 2nd to 1st among pool pump brands in New Zealand. ## How did search popularity change for New Zealand pool cleaner brands in September 2026? - In September 2026, Maytronics gained share of searches among pool cleaner brands in New Zealand, from 13.9% to 17.8%. - In September 2026, Zodiac gained share of searches among pool cleaner brands in New Zealand, from 33.3% to 35.6%. - In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%. - In September 2026, Dolphin lost share of searches among pool cleaner brands in New Zealand, from 44.4% to 42.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sand filter brands | 10 | 0.13% | 7 | | Nov 2025 | Sand filter brands | 10 | 0.06% | 7 | | Dec 2025 | Sand filter brands | 10 | 0.05% | 7 | | Jan 2026 | Sand filter brands | 10 | 0.1% | 7 | | Feb 2026 | Sand filter brands | 10 | 0.18% | 7 | | Mar 2026 | Sand filter brands | 10 | 0.2% | 7 | | Apr 2026 | Sand filter brands | 10 | 0.24% | 7 | | May 2026 | Sand filter brands | 10 | 0.24% | 7 | | Jun 2026 | Sand filter brands | 10 | 0.23% | 7 | | Jul 2026 | Sand filter brands | 10 | 0.23% | 7 | | Aug 2026 | Sand filter brands | 10 | 0.21% | 7 | | Sep 2026 | Sand filter brands | 10 | 0.16% | 7 | | Oct 2025 | Pool pump brands | 30 | 3.4% | 6 | | Nov 2025 | Pool pump brands | 50 | 5.2% | 5 | | Dec 2025 | Pool pump brands | 40 | 5.3% | 5 | | Jan 2026 | Pool pump brands | 40 | 4.6% | 5 | | Feb 2026 | Pool pump brands | 30 | 4.1% | 5 | | Mar 2026 | Pool pump brands | 30 | 4.5% | 6 | | Apr 2026 | Pool pump brands | 30 | 4.7% | 6 | | May 2026 | Pool pump brands | 30 | 4.5% | 5 | | Jun 2026 | Pool pump brands | 20 | 3.3% | 5 | | Jul 2026 | Pool pump brands | 20 | 3.6% | 6 | | Aug 2026 | Pool pump brands | 30 | 4.5% | 5 | | Sep 2026 | Pool pump brands | 20 | 3% | 5 | | Oct 2025 | Pool cleaner brands | 30 | 4.6% | 4 | | Nov 2025 | Pool cleaner brands | 50 | 6% | 4 | | Dec 2025 | Pool cleaner brands | 40 | 5.6% | 4 | | Jan 2026 | Pool cleaner brands | 40 | 6.3% | 4 | | Feb 2026 | Pool cleaner brands | 30 | 6.3% | 4 | | Mar 2026 | Pool cleaner brands | 30 | 8.1% | 4 | | Apr 2026 | Pool cleaner brands | 30 | 11.5% | 3 | | May 2026 | Pool cleaner brands | 30 | 13.6% | 3 | | Jun 2026 | Pool cleaner brands | 20 | 10.5% | 4 | | Jul 2026 | Pool cleaner brands | 20 | 10% | 4 | | Aug 2026 | Pool cleaner brands | 30 | 8.3% | 4 | | Sep 2026 | Pool cleaner brands | 20 | 4.4% | 4 | ## How are Hayward’s branded searches counted? Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hayward pool” - “hayward pool pump” ## Which sand filter brands compete with Hayward? - [Jacuzzi](/demand/nz/brands/jacuzzi) - [Bestway](/demand/nz/brands/bestway): Head-to-head: /demand/nz/compare/bestway-vs-hayward-pool - [Intex](/demand/nz/brands/intex): Head-to-head: /demand/nz/compare/hayward-pool-vs-intex - [Waterco](/demand/nz/brands/waterco): Head-to-head: /demand/nz/compare/hayward-pool-vs-waterco - [Davey](/demand/nz/brands/davey): Head-to-head: /demand/nz/compare/davey-vs-hayward-pool - [AstralPool](/demand/nz/brands/astralpool): Head-to-head: /demand/nz/compare/astralpool-vs-hayward-pool ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hayward: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hayward-pool This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hayward-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.