--- title: "Hays: search popularity and Share of Search in New Zealand" description: "Hays supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hays" publisher: "Brandwave" --- # Hays: search popularity and Share of Search in New Zealand Hays supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hays - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland recruitment agencies**: 25.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland recruitment agencies | 2 | 25.9% | 4.1K | | Christchurch recruitment agencies | 1 | 43.2% | 4.1K | | Dunedin recruitment agencies | 3 | 18.8% | 4.1K | | Tauranga recruitment agencies | 2 | 24% | 4.1K | | Temp staffing agencies | 3 | 19.2% | 4.1K | | Wellington recruitment agencies | 1 | 39.1% | 4.1K | - [Auckland recruitment agencies](/demand/nz/categories/nz-auckland-recruitment-agencies) - [Christchurch recruitment agencies](/demand/nz/categories/nz-christchurch-recruitment-agencies) - [Dunedin recruitment agencies](/demand/nz/categories/nz-dunedin-recruitment-agencies) - [Tauranga recruitment agencies](/demand/nz/categories/nz-tauranga-recruitment-agencies) - [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies) - [Wellington recruitment agencies](/demand/nz/categories/nz-wellington-recruitment-agencies) ## How has branded search demand for Hays changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hays in New Zealand fell from 4.4K to 4.1K. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand increased from 19.2% to 25.9%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand peaked at 29.7% in April 2026 and was lowest at 19.2% in October 2025. - Across the 11 months ending August 2026, Hays rose from 3rd to 2nd among auckland recruitment agencies in New Zealand. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand decreased from 48.4% to 43.2%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand peaked at 51.1% in November 2025 and was lowest at 42.7% in July 2026. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand peaked at 21.9% in April 2026 and was lowest at 17.5% in December 2025. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 23% to 24%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 28.1% in April 2026 and was lowest at 22.5% in December 2025. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand increased from 15.7% to 19.2%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand peaked at 22.7% in April 2026 and was lowest at 15.7% in October 2025. - Across the 11 months ending August 2026, Hays rose from 4th to 3rd among temp staffing agencies in New Zealand. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 42.8% to 39.1%. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 43.8% in November 2025 and was lowest at 37.9% in July 2026. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Coverstaff gained estimated Share of Search among auckland recruitment agencies in New Zealand, from 33.1% to 35.6%. - In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.6%. - In August 2026, Madison Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 16.2% to 15.2%. - Hays’ estimated Share of Search among auckland recruitment agencies in New Zealand has lost ground for 3 months in a row, from 28.7% to 25.9% in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. ## How did search popularity change for New Zealand christchurch recruitment agencies in August 2026? - In August 2026, Graham Consulting gained estimated Share of Search among christchurch recruitment agencies in New Zealand, from 8.8% to 13.7%. - In August 2026, Ryan Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 17.3% to 14%. - In August 2026, Madison Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 26.4% to 25.3%. - In August 2026, NZ Recruit lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 4.8% to 3.8%. ## How did search popularity change for New Zealand dunedin recruitment agencies in August 2026? - In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%. - In August 2026, OneStaff gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 45.6% to 46.4%. - In August 2026, Adecco lost estimated Share of Search among dunedin recruitment agencies in New Zealand, from 30.9% to 30.3%. - Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026. - Estimated monthly branded searches for DKW Recruitment Group in New Zealand fell 44.4% over 11 measured months, from 180 to 100 in August 2026. ## How did search popularity change for New Zealand tauranga recruitment agencies in August 2026? - In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%. - In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%. - In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.8% to 59.3%. - Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026. ## How did search popularity change for New Zealand temp staffing agencies in August 2026? - In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%. - In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%. - In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%. - Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. - Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026. ## How did search popularity change for New Zealand wellington recruitment agencies in August 2026? - In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%. - In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16%. - In August 2026, Madison Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 23.5% to 23%. - Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.8% to 18.5% in August 2026. - Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland recruitment agencies | 4.4K | 19.2% | 3 | | Nov 2025 | Auckland recruitment agencies | 4.7K | 27.6% | 2 | | Dec 2025 | Auckland recruitment agencies | 3.3K | 27.6% | 2 | | Jan 2026 | Auckland recruitment agencies | 5K | 29% | 2 | | Feb 2026 | Auckland recruitment agencies | 4.4K | 27.2% | 2 | | Mar 2026 | Auckland recruitment agencies | 5.5K | 29.4% | 2 | | Apr 2026 | Auckland recruitment agencies | 4.9K | 29.7% | 2 | | May 2026 | Auckland recruitment agencies | 4.7K | 28.7% | 2 | | Jun 2026 | Auckland recruitment agencies | 4.4K | 27.5% | 2 | | Jul 2026 | Auckland recruitment agencies | 4K | 26.2% | 2 | | Aug 2026 | Auckland recruitment agencies | 4.1K | 25.9% | 2 | | Sep 2026 | Auckland recruitment agencies | — | — | — | | Oct 2025 | Christchurch recruitment agencies | 4.4K | 48.4% | 1 | | Nov 2025 | Christchurch recruitment agencies | 4.7K | 51.1% | 1 | | Dec 2025 | Christchurch recruitment agencies | 3.3K | 47.8% | 1 | | Jan 2026 | Christchurch recruitment agencies | 5K | 48.2% | 1 | | Feb 2026 | Christchurch recruitment agencies | 4.4K | 44.3% | 1 | | Mar 2026 | Christchurch recruitment agencies | 5.5K | 50.3% | 1 | | Apr 2026 | Christchurch recruitment agencies | 4.9K | 50.9% | 1 | | May 2026 | Christchurch recruitment agencies | 4.7K | 47.7% | 1 | | Jun 2026 | Christchurch recruitment agencies | 4.4K | 45.4% | 1 | | Jul 2026 | Christchurch recruitment agencies | 4K | 42.7% | 1 | | Aug 2026 | Christchurch recruitment agencies | 4.1K | 43.2% | 1 | | Sep 2026 | Christchurch recruitment agencies | — | — | — | | Oct 2025 | Dunedin recruitment agencies | 4.4K | 18.3% | 3 | | Nov 2025 | Dunedin recruitment agencies | 4.7K | 19.3% | 3 | | Dec 2025 | Dunedin recruitment agencies | 3.3K | 17.5% | 3 | | Jan 2026 | Dunedin recruitment agencies | 5K | 20.2% | 3 | | Feb 2026 | Dunedin recruitment agencies | 4.4K | 18.8% | 3 | | Mar 2026 | Dunedin recruitment agencies | 5.5K | 21.2% | 3 | | Apr 2026 | Dunedin recruitment agencies | 4.9K | 21.9% | 3 | | May 2026 | Dunedin recruitment agencies | 4.7K | 19.1% | 3 | | Jun 2026 | Dunedin recruitment agencies | 4.4K | 17.7% | 3 | | Jul 2026 | Dunedin recruitment agencies | 4K | 17.9% | 3 | | Aug 2026 | Dunedin recruitment agencies | 4.1K | 18.8% | 3 | | Sep 2026 | Dunedin recruitment agencies | — | — | — | | Oct 2025 | Tauranga recruitment agencies | 4.4K | 23% | 2 | | Nov 2025 | Tauranga recruitment agencies | 4.7K | 24.5% | 2 | | Dec 2025 | Tauranga recruitment agencies | 3.3K | 22.5% | 2 | | Jan 2026 | Tauranga recruitment agencies | 5K | 25.2% | 2 | | Feb 2026 | Tauranga recruitment agencies | 4.4K | 22.6% | 2 | | Mar 2026 | Tauranga recruitment agencies | 5.5K | 26.9% | 2 | | Apr 2026 | Tauranga recruitment agencies | 4.9K | 28.1% | 2 | | May 2026 | Tauranga recruitment agencies | 4.7K | 24.2% | 2 | | Jun 2026 | Tauranga recruitment agencies | 4.4K | 22.7% | 2 | | Jul 2026 | Tauranga recruitment agencies | 4K | 23.5% | 2 | | Aug 2026 | Tauranga recruitment agencies | 4.1K | 24% | 2 | | Sep 2026 | Tauranga recruitment agencies | — | — | — | | Oct 2025 | Temp staffing agencies | 4.4K | 15.7% | 4 | | Nov 2025 | Temp staffing agencies | 4.7K | 20.7% | 3 | | Dec 2025 | Temp staffing agencies | 3.3K | 20% | 3 | | Jan 2026 | Temp staffing agencies | 5K | 21.6% | 3 | | Feb 2026 | Temp staffing agencies | 4.4K | 21.7% | 3 | | Mar 2026 | Temp staffing agencies | 5.5K | 22.1% | 3 | | Apr 2026 | Temp staffing agencies | 4.9K | 22.7% | 3 | | May 2026 | Temp staffing agencies | 4.7K | 20.5% | 3 | | Jun 2026 | Temp staffing agencies | 4.4K | 19.7% | 3 | | Jul 2026 | Temp staffing agencies | 4K | 18.5% | 3 | | Aug 2026 | Temp staffing agencies | 4.1K | 19.2% | 3 | | Sep 2026 | Temp staffing agencies | — | — | — | | Oct 2025 | Wellington recruitment agencies | 4.4K | 42.8% | 1 | | Nov 2025 | Wellington recruitment agencies | 4.7K | 43.8% | 1 | | Dec 2025 | Wellington recruitment agencies | 3.3K | 42.2% | 1 | | Jan 2026 | Wellington recruitment agencies | 5K | 43.5% | 1 | | Feb 2026 | Wellington recruitment agencies | 4.4K | 40.7% | 1 | | Mar 2026 | Wellington recruitment agencies | 5.5K | 43.2% | 1 | | Apr 2026 | Wellington recruitment agencies | 4.9K | 42.9% | 1 | | May 2026 | Wellington recruitment agencies | 4.7K | 41.2% | 1 | | Jun 2026 | Wellington recruitment agencies | 4.4K | 39.4% | 1 | | Jul 2026 | Wellington recruitment agencies | 4K | 37.9% | 1 | | Aug 2026 | Wellington recruitment agencies | 4.1K | 39.1% | 1 | | Sep 2026 | Wellington recruitment agencies | — | — | — | ## How is Hays measured? Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hays” - “hays auckland” - “hays christchurch” - “hays dunedin” - “hays labour hire” - “hays new zealand” - “hays nz” - “hays recruitment” - “hays tauranga” - “hays temp agency” - “hays wellington” - “hays.net.nz” ## Which auckland recruitment agencies compete with Hays? - [Coverstaff](/demand/nz/brands/coverstaff): Head-to-head: /demand/nz/compare/coverstaff-vs-hays - [Madison Recruitment](/demand/nz/brands/madison-recruitment): Head-to-head: /demand/nz/compare/hays-vs-madison-recruitment - [Randstad](/demand/nz/brands/randstad): Head-to-head: /demand/nz/compare/hays-vs-randstad - [Alpha Recruitment](/demand/nz/brands/alpha-recruitment): Head-to-head: /demand/nz/compare/alpha-recruitment-vs-hays ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hays: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hays This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.