---
title: "Hayes: search popularity and Share of Search in New Zealand"
description: "Hayes makes electric fencing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hayes"
publisher: "Brandwave"
---

# Hayes: search popularity and Share of Search in New Zealand

Hayes makes electric fencing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hayes
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among electric fence brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electric fence brands | 4 | 1.3% | 20 |

- [Electric fence brands](/demand/nz/categories/nz-electric-fence-brands)

## How has branded search demand for Hayes changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hayes in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, Hayes’ estimated Share of Search among electric fence brands in New Zealand peaked at 2.9% in January 2026 and was lowest at 0.84% in December 2025.

## How did search popularity change for New Zealand electric fence brands in August 2026?

- In August 2026, Speedrite gained estimated Share of Search among electric fence brands in New Zealand, from 21.1% to 22.2%.
- In August 2026, Strainrite lost estimated Share of Search among electric fence brands in New Zealand, from 48.1% to 46.8%.
- Estimated monthly branded searches for Gallagher in New Zealand rose 42.4% over 11 measured months, from 330 to 470 in August 2026.
- Estimated monthly branded searches for Hayes in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electric fence brands | 30 | 2.2% | 4 |
| Nov 2025 | Electric fence brands | 30 | 2.2% | 4 |
| Dec 2025 | Electric fence brands | 10 | 0.84% | 4 |
| Jan 2026 | Electric fence brands | 40 | 2.9% | 4 |
| Feb 2026 | Electric fence brands | 20 | 1.4% | 4 |
| Mar 2026 | Electric fence brands | 20 | 1.3% | 4 |
| Apr 2026 | Electric fence brands | 30 | 2% | 4 |
| May 2026 | Electric fence brands | 20 | 1.1% | 4 |
| Jun 2026 | Electric fence brands | 20 | 0.84% | 4 |
| Jul 2026 | Electric fence brands | 20 | 1.1% | 4 |
| Aug 2026 | Electric fence brands | 20 | 1.3% | 4 |
| Sep 2026 | Electric fence brands | — | — | — |

## How is Hayes measured?

Brandwave collects information about searches that people make online using Hayes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hayes fence”
- “hayes fencing”

## Which electric fence brands compete with Hayes?

- [Strainrite](/demand/nz/brands/strainrite): Head-to-head: /demand/nz/compare/hayes-vs-strainrite
- [Gallagher](/demand/nz/brands/gallagher): Head-to-head: /demand/nz/compare/gallagher-vs-hayes
- [Speedrite](/demand/nz/brands/speedrite): Head-to-head: /demand/nz/compare/hayes-vs-speedrite

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hayes: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hayes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hayes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.