---
title: "Hawkins: search popularity and Share of Search in New Zealand"
description: "Hawkins is a construction company in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hawkins"
publisher: "Brandwave"
---

# Hawkins: search popularity and Share of Search in New Zealand

Hawkins is a construction company in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hawkins
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among construction companies**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Construction companies | 6 | 2.7% | 600 |

- [Construction companies](/demand/nz/categories/nz-construction-companies)

## How has branded search demand for Hawkins changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hawkins in New Zealand held steady at 600.
- Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand peaked at 5.8% in July 2026 and was lowest at 1.9% in November 2025.

## How did search popularity change for New Zealand construction companies in August 2026?

- In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%.
- In August 2026, Downer gained estimated Share of Search among construction companies in New Zealand, from 17.2% to 18.7%.
- In August 2026, Fulton Hogan gained estimated Share of Search among construction companies in New Zealand, from 45.7% to 46.6%.
- In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.
- In August 2026, Leighs Construction lost estimated Share of Search among construction companies in New Zealand, from 17% to 14.6%.
- In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Construction companies | 600 | 2.5% | 6 |
| Nov 2025 | Construction companies | 490 | 1.9% | 6 |
| Dec 2025 | Construction companies | 490 | 2.2% | 6 |
| Jan 2026 | Construction companies | 600 | 2.1% | 6 |
| Feb 2026 | Construction companies | 490 | 1.9% | 6 |
| Mar 2026 | Construction companies | 600 | 2% | 6 |
| Apr 2026 | Construction companies | 490 | 2% | 6 |
| May 2026 | Construction companies | 490 | 2.1% | 6 |
| Jun 2026 | Construction companies | 600 | 2.7% | 6 |
| Jul 2026 | Construction companies | 1.3K | 5.8% | 5 |
| Aug 2026 | Construction companies | 600 | 2.7% | 6 |
| Sep 2026 | Construction companies | — | — | — |

## How is Hawkins measured?

Brandwave collects information about searches that people make online using Hawkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hawkins builders”
- “hawkins construction”

## Which construction companies compete with Hawkins?

- [Fulton Hogan](/demand/nz/brands/fulton-hogan): Head-to-head: /demand/nz/compare/fulton-hogan-vs-hawkins
- [Downer](/demand/nz/brands/downer): Head-to-head: /demand/nz/compare/downer-vs-hawkins
- [Leighs Construction](/demand/nz/brands/leighs-construction): Head-to-head: /demand/nz/compare/hawkins-vs-leighs-construction
- [Naylor Love](/demand/nz/brands/naylor-love): Head-to-head: /demand/nz/compare/hawkins-vs-naylor-love
- [Fletcher Construction](/demand/nz/brands/fletcher-construction): Head-to-head: /demand/nz/compare/fletcher-construction-vs-hawkins

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hawkins: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hawkins

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hawkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.