---
title: "Hatch: search popularity and Share of Search in New Zealand"
description: "A New Zealand investing platform for buying US-listed shares and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hatch"
publisher: "Brandwave"
---

# Hatch: search popularity and Share of Search in New Zealand

A New Zealand investing platform for buying US-listed shares and ETFs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hatch
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among investment platforms**: 16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Investment Platforms | 2 | 16% | 25.4K |

- [New Zealand Investment Platforms](/demand/nz/categories/nz-investment-platforms)

## How has branded search demand for Hatch changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hatch in New Zealand fell from 46K to 25.4K.
- Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand decreased from 21.3% to 16%.
- Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand peaked at 22.3% in December 2025 and was lowest at 16% in August 2026.

## How did search popularity change for New Zealand investment platforms in August 2026?

- In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 44.6% to 47.3%.
- In August 2026, Jarden gained estimated Share of Search among investment platforms in New Zealand, from 1.8% to 3%.
- In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%.
- In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 13.4% to 11.6%.
- Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026.
- In August 2026, Craigs Investment Partners rose from 4th to 3rd among investment platforms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Investment Platforms | 46K | 21.3% | 2 |
| Nov 2025 | Investment Platforms | 30.4K | 19.8% | 2 |
| Dec 2025 | Investment Platforms | 30.1K | 22.3% | 2 |
| Jan 2026 | Investment Platforms | 36.6K | 20.3% | 2 |
| Feb 2026 | Investment Platforms | 25.6K | 17.2% | 2 |
| Mar 2026 | Investment Platforms | 27.7K | 18.2% | 2 |
| Apr 2026 | Investment Platforms | 29.9K | 19.3% | 2 |
| May 2026 | Investment Platforms | 38K | 20.1% | 2 |
| Jun 2026 | Investment Platforms | 37.8K | 20% | 2 |
| Jul 2026 | Investment Platforms | 25.4K | 18.5% | 2 |
| Aug 2026 | Investment Platforms | 25.4K | 16% | 2 |
| Sep 2026 | Investment Platforms | — | — | — |

## How is Hatch measured?

Brandwave collects information about searches that people make online using Hatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hatch”
- “hatch app”
- “hatch invest”
- “hatch invest app”
- “hatch invest nz”
- “hatch investing”
- “hatch investment”
- “hatch investments”
- “hatch nz”
- “hatch shares”
- “hatch stock”
- “hatch stocks”
- “hatchinvest”
- “hatchinvest nz”
- “www hatchinvest”

## Which investment platforms compete with Hatch?

- [Sharesies](/demand/nz/brands/sharesies): Head-to-head: /demand/nz/compare/hatch-vs-sharesies
- [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners): Head-to-head: /demand/nz/compare/craigs-investment-partners-vs-hatch
- [InvestNow](/demand/nz/brands/investnow): Head-to-head: /demand/nz/compare/hatch-vs-investnow
- [Forsyth Barr](/demand/nz/brands/forsyth-barr): Head-to-head: /demand/nz/compare/forsyth-barr-vs-hatch
- [Jarden](/demand/nz/brands/jarden): Head-to-head: /demand/nz/compare/hatch-vs-jarden
- [Tiger Brokers](/demand/nz/brands/tiger-brokers)
- [Snowball Effect](/demand/nz/brands/snowball-effect)
- [Stake](/demand/nz/brands/stake)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hatch: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hatch

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.