---
title: "Harraways: search popularity and Share of Search in New Zealand"
description: "Harraways makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/harraways"
publisher: "Brandwave"
---

# Harraways: search popularity and Share of Search in New Zealand

Harraways makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Harraways
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among breakfast cereal brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breakfast cereal brands | 5 | 8.9% | 1.9K |

- [Breakfast cereal brands](/demand/nz/categories/nz-cereal-brands)

## How has branded search demand for Harraways changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Harraways in New Zealand rose from 1.3K to 1.9K.
- Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand increased from 7.9% to 8.9%.
- Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand peaked at 10.7% in April 2026 and was lowest at 7.1% in November 2025.

## How did search popularity change for New Zealand breakfast cereal brands in August 2026?

- In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.
- In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.
- In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.
- In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.
- In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breakfast cereal brands | 1.3K | 7.9% | 5 |
| Nov 2025 | Breakfast cereal brands | 1.1K | 7.1% | 5 |
| Dec 2025 | Breakfast cereal brands | 1.1K | 9.3% | 4 |
| Jan 2026 | Breakfast cereal brands | 1.5K | 9.3% | 4 |
| Feb 2026 | Breakfast cereal brands | 1.3K | 8.1% | 5 |
| Mar 2026 | Breakfast cereal brands | 1.8K | 9.2% | 5 |
| Apr 2026 | Breakfast cereal brands | 1.8K | 10.7% | 4 |
| May 2026 | Breakfast cereal brands | 1.8K | 10.4% | 4 |
| Jun 2026 | Breakfast cereal brands | 1.8K | 10.4% | 5 |
| Jul 2026 | Breakfast cereal brands | 1.8K | 9.5% | 5 |
| Aug 2026 | Breakfast cereal brands | 1.9K | 8.9% | 5 |
| Sep 2026 | Breakfast cereal brands | — | — | — |

## How is Harraways measured?

Brandwave collects information about searches that people make online using Harraways’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “harraways”
- “harraways co nz”
- “harraways nz”
- “harraways oats”
- “harraways organic oats”
- “harraways organic rolled oats”
- “harraways porridge”
- “harraways rolled oats”
- “harraways scotch oats”
- “harraways steel cut oats”
- “harraways wholegrain oats”

## Which breakfast cereal brands compete with Harraways?

- [Weet-Bix](/demand/nz/brands/weet-bix): Head-to-head: /demand/nz/compare/harraways-vs-weet-bix
- [Kellogg's](/demand/nz/brands/kelloggs): Head-to-head: /demand/nz/compare/harraways-vs-kelloggs
- [Uncle Tobys](/demand/nz/brands/uncle-tobys): Head-to-head: /demand/nz/compare/harraways-vs-uncle-tobys
- [Hubbard's](/demand/nz/brands/hubbards): Head-to-head: /demand/nz/compare/harraways-vs-hubbards

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Harraways: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/harraways

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/harraways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.