---
title: "Harley-Davidson: search popularity and Share of Search in New Zealand"
description: "Harley-Davidson is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/harley-davidson"
publisher: "Brandwave"
---

# Harley-Davidson: search popularity and Share of Search in New Zealand

Harley-Davidson is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Harley-Davidson
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 28.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 1 | 28.1% | 14.7K |

- [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands)

## How has branded search demand for Harley-Davidson changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Harley-Davidson in New Zealand rose from 13.2K to 14.7K.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand increased from 24% to 28.1%.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand peaked at 29.3% in July 2026 and was lowest at 22.7% in April 2026.

## How did search popularity change for New Zealand motorcycle brands in August 2026?

- In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
- In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
- Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
- In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
- In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 13.2K | 24% | 1 |
| Nov 2025 | Motorcycle brands | 13.4K | 25.3% | 1 |
| Dec 2025 | Motorcycle brands | 15.1K | 28.8% | 1 |
| Jan 2026 | Motorcycle brands | 13.1K | 25.8% | 1 |
| Feb 2026 | Motorcycle brands | 13.4K | 25.3% | 1 |
| Mar 2026 | Motorcycle brands | 14K | 24.1% | 1 |
| Apr 2026 | Motorcycle brands | 12.1K | 22.7% | 1 |
| May 2026 | Motorcycle brands | 14.5K | 25.5% | 1 |
| Jun 2026 | Motorcycle brands | 13.3K | 25.8% | 1 |
| Jul 2026 | Motorcycle brands | 14.5K | 29.3% | 1 |
| Aug 2026 | Motorcycle brands | 14.7K | 28.1% | 1 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Harley-Davidson measured?

Brandwave collects information about searches that people make online using Harley-Davidson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “harley davidson”
- “harley davidson 48”
- “harley davidson bike”
- “harley davidson com”
- “harley davidson cruiser bike”
- “harley davidson cycle”
- “harley davidson dyna”
- “harley davidson fatboy for sale”
- “harley davidson for sale”
- “harley davidson fxr”
- “harley davidson hoodie”
- “harley davidson motorbike”
- “harley davidson motorcycle”
- “harley davidson near me”
- “harley davidson night rod”
- “harley davidson nz”
- “harley davidson online”
- “harley davidson scooter”
- “harley davidson sportster”
- “harley davidson street 500”
- “harley davidson street bob”
- “harley davidson v rod”
- “harley davidson v rod for sale”
- “harleydavidson”
- “harleydavidson bike”
- “harleydavidson motorbike”
- “harleydavidson motorcycle”
- “harleydavidson nz”
- “harleydavidson scooter”

## Which motorcycle brands compete with Harley-Davidson?

- [Kawasaki](/demand/nz/brands/kawasaki): Head-to-head: /demand/nz/compare/harley-davidson-vs-kawasaki
- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-harley-davidson
- [Ducati](/demand/nz/brands/ducati): Head-to-head: /demand/nz/compare/ducati-vs-harley-davidson
- [KTM](/demand/nz/brands/ktm): Head-to-head: /demand/nz/compare/harley-davidson-vs-ktm
- [Royal Enfield](/demand/nz/brands/royal-enfield): Head-to-head: /demand/nz/compare/harley-davidson-vs-royal-enfield
- [Triumph](/demand/nz/brands/triumph)
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles)
- [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles)
- [Yamaha Motor](/demand/nz/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Harley-Davidson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/harley-davidson

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.