--- title: "Hario: search popularity in New Zealand" description: "Hario makes tea and coffee makers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hario" publisher: "Brandwave" --- # Hario: search popularity in New Zealand Hario makes tea and coffee makers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hario - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among teapot brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teapot brands | 4 | 3.5% | 110 | - [Teapot brands](/demand/nz/categories/nz-teapot-brands) ## Top teapot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hario is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teapot brands - Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares - Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares - Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares - Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2 - Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams Not named in any answer: Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hario changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hario in New Zealand fell from 140 to 110. - Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand peaked at 3.8% in April 2026 and was lowest at 1.8% in December 2025. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%. - In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%. - In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%. - In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%. - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. - Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Teapot brands | 140 | 3.4% | 4 | | Nov 2025 | Teapot brands | 110 | 1.9% | 4 | | Dec 2025 | Teapot brands | 130 | 1.8% | 5 | | Jan 2026 | Teapot brands | 130 | 3.4% | 4 | | Feb 2026 | Teapot brands | 80 | 3.1% | 4 | | Mar 2026 | Teapot brands | 90 | 3% | 5 | | Apr 2026 | Teapot brands | 120 | 3.8% | 4 | | May 2026 | Teapot brands | 100 | 3.1% | 5 | | Jun 2026 | Teapot brands | 90 | 2.5% | 5 | | Jul 2026 | Teapot brands | 90 | 2.8% | 5 | | Aug 2026 | Teapot brands | 110 | 3.2% | 4 | | Sep 2026 | Teapot brands | 110 | 3.5% | 4 | ## How are Hario’s branded searches counted? Brandwave collects information about searches that people make online using Hario’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hario” - “hario teapot” ## Which teapot brands compete with Hario? - [T2](/demand/nz/brands/t2): Head-to-head: /demand/nz/compare/hario-vs-t2 - [Maxwell & Williams](/demand/nz/brands/maxwell-williams): Head-to-head: /demand/nz/compare/hario-vs-maxwell-williams - [Bodum](/demand/nz/brands/bodum): Head-to-head: /demand/nz/compare/bodum-vs-hario - [Zero Japan](/demand/nz/brands/zero-japan): Head-to-head: /demand/nz/compare/hario-vs-zero-japan - [Avanti Homewares](/demand/nz/brands/avanti-homewares): Head-to-head: /demand/nz/compare/avanti-homewares-vs-hario ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hario: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hario This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.