---
title: "Hard Yakka: search popularity and Share of Search in New Zealand"
description: "Hard Yakka makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hard-yakka"
publisher: "Brandwave"
---

# Hard Yakka: search popularity and Share of Search in New Zealand

Hard Yakka makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hard Yakka
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among workwear brands**: 55.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 1 | 55.6% | 3.4K |

- [Workwear brands](/demand/nz/categories/nz-workwear-brands)

## How has branded search demand for Hard Yakka changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hard Yakka in New Zealand rose from 3.2K to 3.4K.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands in New Zealand decreased from 57.1% to 55.6%.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among workwear brands in New Zealand peaked at 62.2% in January 2026 and was lowest at 55.6% in August 2026.

## How did search popularity change for New Zealand workwear brands in August 2026?

- In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
- In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
- In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.
- Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 3.2K | 57.1% | 1 |
| Nov 2025 | Workwear brands | 3.1K | 60.4% | 1 |
| Dec 2025 | Workwear brands | 2.3K | 60.7% | 1 |
| Jan 2026 | Workwear brands | 3.1K | 62.2% | 1 |
| Feb 2026 | Workwear brands | 3K | 61.8% | 1 |
| Mar 2026 | Workwear brands | 3.1K | 56.6% | 1 |
| Apr 2026 | Workwear brands | 3.2K | 57.5% | 1 |
| May 2026 | Workwear brands | 3.6K | 58.5% | 1 |
| Jun 2026 | Workwear brands | 3.9K | 61.4% | 1 |
| Jul 2026 | Workwear brands | 3.7K | 61.9% | 1 |
| Aug 2026 | Workwear brands | 3.4K | 55.6% | 1 |
| Sep 2026 | Workwear brands | — | — | — |

## How is Hard Yakka measured?

Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hard yakka 3056”
- “hard yakka 3056 boots”
- “hard yakka boots”
- “hard yakka cargo pants”
- “hard yakka clothing”
- “hard yakka legends pants”
- “hard yakka near me”
- “hard yakka new zealand”
- “hard yakka nz”
- “hard yakka online”
- “hard yakka overalls”
- “hard yakka pants”
- “hard yakka raptor pants”
- “hard yakka safety boots”
- “hard yakka shirts”
- “hard yakka shorts”
- “hard yakka work boots”
- “hard yakka work pants”
- “hard yakka work shorts”
- “hardyakka”
- “hardyakka com”
- “hardyakka nz”
- “hardyakka shorts”
- “hardyakka work pants”

## Which workwear brands compete with Hard Yakka?

- [FXD](/demand/nz/brands/fxd): Head-to-head: /demand/nz/compare/fxd-vs-hard-yakka
- [King Gee](/demand/nz/brands/king-gee): Head-to-head: /demand/nz/compare/hard-yakka-vs-king-gee
- [Mongrel](/demand/nz/brands/mongrel): Head-to-head: /demand/nz/compare/hard-yakka-vs-mongrel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hard Yakka: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hard-yakka

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hard-yakka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.