--- title: "Harcourts Queenstown: search popularity in New Zealand" description: "Harcourts Queenstown is a real estate agency in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/harcourts-queenstown" publisher: "Brandwave" --- # Harcourts Queenstown: search popularity in New Zealand Harcourts Queenstown is a real estate agency in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harcourts Queenstown - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Queenstown real estate agencies**: 13.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Queenstown real estate agencies | 4 | 13.9% | 210 | - [Queenstown real estate agencies](/demand/nz/locations/queenstown/real-estate-agencies) ## Top Queenstown real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Harcourts Queenstown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts Queenstown is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts Queenstown | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bayleys Queenstown | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Colliers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ray White | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | One Agency | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walker & Co Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Lakes Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Queenstown real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Colliers, 4. Bayleys Queenstown - Asked ChatGPT "What are the best real estate agencies in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Bayleys Queenstown, 4. Colliers, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Queenstown, New Zealand for a house sale?": 1. Harcourts Queenstown, 2. Bayleys Queenstown, 3. New Zealand Sotheby’s International Realty - Searched Google, AI Overview "queenstown nz real estate": 1. New Zealand Sotheby’s International Realty Not named in any answer: One Agency, Walker & Co Real Estate and Queenstown Lakes Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Harcourts Queenstown changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Harcourts Queenstown in New Zealand fell from 590 to 390. - Across the 12 months ending September 2026, Harcourts Queenstown’s share of searches among Queenstown real estate agencies in New Zealand decreased from 17.6% to 13.9%. - Across the 12 months ending September 2026, Harcourts Queenstown’s share of searches among Queenstown real estate agencies in New Zealand peaked at 17.6% in October 2025 and was lowest at 11.5% in February 2026. ## How did search popularity change for New Zealand Queenstown real estate agencies in September 2026? - In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches. - In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%. - In September 2026, One Agency gained share of searches among Queenstown real estate agencies in New Zealand, from 1.4% to 2%. - In September 2026, Colliers lost share of searches among Queenstown real estate agencies in New Zealand, from 29.9% to 26.5%. - In September 2026, Bayleys Queenstown lost share of searches among Queenstown real estate agencies in New Zealand, from 27.1% to 25.8%. - In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Queenstown real estate agencies | 210 | 17.6% | 4 | | Nov 2025 | Queenstown real estate agencies | 170 | 15.9% | 4 | | Dec 2025 | Queenstown real estate agencies | 140 | 13.7% | 4 | | Jan 2026 | Queenstown real estate agencies | 170 | 13.6% | 4 | | Feb 2026 | Queenstown real estate agencies | 140 | 11.5% | 4 | | Mar 2026 | Queenstown real estate agencies | 170 | 12.8% | 4 | | Apr 2026 | Queenstown real estate agencies | 210 | 15.3% | 4 | | May 2026 | Queenstown real estate agencies | 170 | 14.5% | 4 | | Jun 2026 | Queenstown real estate agencies | 210 | 16.7% | 4 | | Jul 2026 | Queenstown real estate agencies | 210 | 16.7% | 4 | | Aug 2026 | Queenstown real estate agencies | 170 | 11.8% | 4 | | Sep 2026 | Queenstown real estate agencies | 210 | 13.9% | 4 | ## How are Harcourts Queenstown’s branded searches counted? Brandwave collects information about searches that people make online using Harcourts Queenstown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harcourts queenstown” ## Which Queenstown real estate agencies compete with Harcourts Queenstown? - [Ray White](/demand/nz/brands/ray-white): Head-to-head: /demand/nz/compare/harcourts-queenstown-vs-ray-white - [Colliers](/demand/nz/brands/colliers): Head-to-head: /demand/nz/compare/colliers-vs-harcourts-queenstown - [Bayleys Queenstown](/demand/nz/brands/bayleys-queenstown): Head-to-head: /demand/nz/compare/bayleys-queenstown-vs-harcourts-queenstown - [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty): Head-to-head: /demand/nz/compare/harcourts-queenstown-vs-new-zealand-sothebys-international-realty - [One Agency](/demand/nz/brands/one-agency): Head-to-head: /demand/nz/compare/harcourts-queenstown-vs-one-agency - [Walker & Co Real Estate](/demand/nz/brands/walker-co-real-estate) - [Queenstown Lakes Realty](/demand/nz/brands/queenstown-lakes-realty) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Harcourts Queenstown: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/harcourts-queenstown This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/harcourts-queenstown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.