--- title: "Hapuku Lodge & Tree Houses: search popularity in New Zealand" description: "Hapuku Lodge is a lodge with tree houses near Kaikōura. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hapuku-lodge" publisher: "Brandwave" --- # Hapuku Lodge & Tree Houses: search popularity in New Zealand Hapuku Lodge is a lodge with tree houses near Kaikōura. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hapuku Lodge & Tree Houses - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among glamping and unique stays**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Glamping and unique stays | 3 | 6.9% | 1.3K | - [Glamping and unique stays](/demand/nz/categories/nz-glamping-and-unique-stays) ## Top glamping and unique stays in ChatGPT and Google AI Overviews In three ChatGPT questions, Hapuku Lodge & Tree Houses appeared in all three answers. Hapuku Lodge & Tree Houses is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Unique Stays | 1st | 2 of 3 | 2 of 3 | | PurePods | 2nd | 2 of 3 | 2 of 3 | | Hapuku Lodge & Tree Houses | 3rd | 3 of 3 | 3 of 3 | | Wainamu Luxury Tents | 4th | 2 of 3 | 2 of 3 | | Underhill Valley | 5th | 2 of 3 | 2 of 3 | | Canopy Camping Escapes | Not ranked | 0 of 3 | 0 of 3 | | Escarpment Domes | Not ranked | 0 of 3 | 0 of 3 | | Kinloch Wilderness Retreat | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about glamping and unique stays - Asked ChatGPT "Which glamping or unique stay should I book in New Zealand?": 1. Unique Stays, 2. PurePods, 3. Hapuku Lodge & Tree Houses, 4. Underhill Valley, 5. Wainamu Luxury Tents - Asked ChatGPT "What are the best glamping and unique stays in New Zealand?": 1. Unique Stays, 2. Wainamu Luxury Tents, 3. Hapuku Lodge & Tree Houses - Asked ChatGPT "What's the best glamping or unique stay in New Zealand for a weekend getaway?": 1. PurePods, 2. Hapuku Lodge & Tree Houses, 3. Underhill Valley Not named in any answer: Canopy Camping Escapes, Escarpment Domes and Kinloch Wilderness Retreat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hapuku Lodge & Tree Houses changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hapuku Lodge & Tree Houses in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, Hapuku Lodge & Tree Houses’ share of searches among glamping and unique stays in New Zealand decreased from 7.7% to 6.9%. - Across the 12 months ending September 2026, Hapuku Lodge & Tree Houses’ share of searches among glamping and unique stays in New Zealand peaked at 8.9% in November 2025 and was lowest at 4% in May 2026. ## How did search popularity change for New Zealand glamping and unique stays in September 2026? - In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%. - In September 2026, Kinloch Wilderness Retreat gained share of searches among glamping and unique stays in New Zealand, from 4% to 5.3%. - In September 2026, Canopy Camping Escapes lost share of searches among glamping and unique stays in New Zealand, from 79% to 77.1%. - In September 2026, Escarpment Domes lost share of searches among glamping and unique stays in New Zealand, from 8.7% to 6.9%. - PurePods’ share of searches among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026. - Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Glamping and unique stays | 1.6K | 7.7% | 3 | | Nov 2025 | Glamping and unique stays | 1.9K | 8.9% | 4 | | Dec 2025 | Glamping and unique stays | 1.9K | 7.6% | 3 | | Jan 2026 | Glamping and unique stays | 1.9K | 6.4% | 4 | | Feb 2026 | Glamping and unique stays | 1.9K | 8.7% | 3 | | Mar 2026 | Glamping and unique stays | 1.9K | 7.8% | 3 | | Apr 2026 | Glamping and unique stays | 1.3K | 5.6% | 4 | | May 2026 | Glamping and unique stays | 880 | 4% | 4 | | Jun 2026 | Glamping and unique stays | 880 | 4.1% | 3 | | Jul 2026 | Glamping and unique stays | 1K | 5.3% | 3 | | Aug 2026 | Glamping and unique stays | 1K | 4.6% | 3 | | Sep 2026 | Glamping and unique stays | 1.3K | 6.9% | 3 | ## How are Hapuku Lodge & Tree Houses’ branded searches counted? Brandwave collects information about searches that people make online using Hapuku Lodge & Tree Houses’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hapuku lodge” ## Which glamping and unique stays compete with Hapuku Lodge & Tree Houses? - [Canopy Camping Escapes](/demand/nz/brands/canopy-camping-escapes): Head-to-head: /demand/nz/compare/canopy-camping-escapes-vs-hapuku-lodge - [Escarpment Domes](/demand/nz/brands/escarpment-domes): Head-to-head: /demand/nz/compare/escarpment-domes-vs-hapuku-lodge - [Kinloch Wilderness Retreat](/demand/nz/brands/kinloch-wilderness-retreat): Head-to-head: /demand/nz/compare/hapuku-lodge-vs-kinloch-wilderness-retreat - [PurePods](/demand/nz/brands/purepods): Head-to-head: /demand/nz/compare/hapuku-lodge-vs-purepods - [Underhill Valley](/demand/nz/brands/underhill-valley): Head-to-head: /demand/nz/compare/hapuku-lodge-vs-underhill-valley - [Wainamu Luxury Tents](/demand/nz/brands/wainamu) - [Unique Stays](/demand/nz/brands/unique-stays) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hapuku Lodge & Tree Houses: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hapuku-lodge This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hapuku-lodge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.