--- title: "Hanami: search popularity in New Zealand" description: "Hanami makes vegan nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hanami" publisher: "Brandwave" --- # Hanami: search popularity in New Zealand Hanami makes vegan nail polish. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hanami - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among nail polish brands**: 0.67% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nail polish brands | 7 | 0.67% | 70 | - [Nail polish brands](/demand/nz/categories/nz-nail-polish-brands) ## Top nail polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hanami did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OPI | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sally Hansen | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Essie | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Essence | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Gelish | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kester Black | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hanami | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NSI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about nail polish brands - Asked ChatGPT "Which nail polish brand should I buy in New Zealand?": 1. OPI, 2. Sally Hansen, 3. Essie, 4. Essence - Asked ChatGPT "What are the best nail polish brands in New Zealand?": 1. OPI, 2. Essie, 3. Sally Hansen - Asked ChatGPT "What's the best nail polish brand in New Zealand for everyday wear?": 1. Essie, 2. Sally Hansen, 3. OPI - Searched Google, AI Overview "best nail polish nz": 1. OPI, 2. Sally Hansen, 3. Essence Not named in any answer: Gelish, Kester Black, Hanami and NSI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hanami changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hanami in New Zealand fell from 110 to 70. - Across the 12 months ending September 2026, Hanami’s share of searches among nail polish brands in New Zealand held steady, from 1.1% to 0.67%. ## How did search popularity change for New Zealand nail polish brands in September 2026? - In September 2026, Gelish gained share of searches among nail polish brands in New Zealand, from 40.4% to 43%. - In September 2026, Essie lost share of searches among nail polish brands in New Zealand, from 17.9% to 16%. - In September 2026, OPI lost share of searches among nail polish brands in New Zealand, from 22.8% to 21%. - Essence’s share of searches among nail polish brands in New Zealand has gained ground for 3 months in a row, from 10.1% to 13% in September 2026. - Estimated monthly branded searches for Sally Hansen in New Zealand rose 10.3% over 12 measured months, from 390 to 430 in September 2026. - Estimated monthly branded searches for Kester Black in New Zealand fell 55.1% over 12 measured months, from 490 to 220 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nail polish brands | 110 | 1.1% | 7 | | Nov 2025 | Nail polish brands | 130 | 1.2% | 7 | | Dec 2025 | Nail polish brands | 110 | 0.73% | 7 | | Jan 2026 | Nail polish brands | 130 | 1% | 7 | | Feb 2026 | Nail polish brands | 70 | 0.72% | 7 | | Mar 2026 | Nail polish brands | 70 | 0.69% | 7 | | Apr 2026 | Nail polish brands | 40 | 0.39% | 7 | | May 2026 | Nail polish brands | 70 | 0.65% | 7 | | Jun 2026 | Nail polish brands | 70 | 0.66% | 7 | | Jul 2026 | Nail polish brands | 70 | 0.63% | 7 | | Aug 2026 | Nail polish brands | 70 | 0.64% | 7 | | Sep 2026 | Nail polish brands | 70 | 0.67% | 7 | ## How are Hanami’s branded searches counted? Brandwave collects information about searches that people make online using Hanami’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hanami cosmetics” - “hanami makeup” - “hanami nail polish” ## Which nail polish brands compete with Hanami? - [Gelish](/demand/nz/brands/gelish) - [OPI](/demand/nz/brands/opi) - [Essie](/demand/nz/brands/essie): Head-to-head: /demand/nz/compare/essie-vs-hanami - [Essence](/demand/nz/brands/essence-makeup): Head-to-head: /demand/nz/compare/essence-makeup-vs-hanami - [Sally Hansen](/demand/nz/brands/sally-hansen): Head-to-head: /demand/nz/compare/hanami-vs-sally-hansen - [Kester Black](/demand/nz/brands/kester-black): Head-to-head: /demand/nz/compare/hanami-vs-kester-black - [NSI](/demand/nz/brands/nsi): Head-to-head: /demand/nz/compare/hanami-vs-nsi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hanami: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hanami This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hanami. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.