---
title: "Hamilton Zoo: search popularity and Share of Search in New Zealand"
description: "Hamilton Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hamilton-zoo"
publisher: "Brandwave"
---

# Hamilton Zoo: search popularity and Share of Search in New Zealand

Hamilton Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hamilton Zoo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among zoos and wildlife parks**: 9.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Zoos and wildlife parks | 6 | 9.2% | 16.8K |

- [Zoos and wildlife parks](/demand/nz/categories/nz-zoos-and-wildlife-parks)

## How has branded search demand for Hamilton Zoo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hamilton Zoo in New Zealand fell from 21.2K to 16.8K.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand decreased from 10.3% to 9.2%.
- Across the 11 months ending August 2026, Hamilton Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 11.2% in July 2026 and was lowest at 9.2% in August 2026.
- Across the 11 months ending August 2026, Hamilton Zoo fell from 4th to 6th among zoos and wildlife parks in New Zealand.

## How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

- In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
- In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
- In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
- In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
- In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
- Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zoos and wildlife parks | 21.2K | 10.3% | 4 |
| Nov 2025 | Zoos and wildlife parks | 20.6K | 9.6% | 5 |
| Dec 2025 | Zoos and wildlife parks | 25.9K | 9.8% | 5 |
| Jan 2026 | Zoos and wildlife parks | 31.8K | 10.8% | 4 |
| Feb 2026 | Zoos and wildlife parks | 20.8K | 9.8% | 5 |
| Mar 2026 | Zoos and wildlife parks | 20.9K | 9.7% | 5 |
| Apr 2026 | Zoos and wildlife parks | 25.6K | 10.7% | 5 |
| May 2026 | Zoos and wildlife parks | 20.8K | 9.8% | 4 |
| Jun 2026 | Zoos and wildlife parks | 17K | 10.3% | 5 |
| Jul 2026 | Zoos and wildlife parks | 26.1K | 11.2% | 4 |
| Aug 2026 | Zoos and wildlife parks | 16.8K | 9.2% | 6 |
| Sep 2026 | Zoos and wildlife parks | — | — | — |

## How is Hamilton Zoo measured?

Brandwave collects information about searches that people make online using Hamilton Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grab one hamilton zoo”
- “hamilton zoo”
- “hamilton zoo animals”
- “hamilton zoo deal”
- “hamilton zoo discount”
- “hamilton zoo encounters”
- “hamilton zoo experiences”
- “hamilton zoo hours”
- “hamilton zoo near me”
- “hamilton zoo opening hours”
- “hamilton zoo photos”
- “hamilton zoo price”
- “hamilton zoo ticket”
- “hamiltonzoo”
- “hamiltonzoo co nz”

## Which zoos and wildlife parks compete with Hamilton Zoo?

- [Auckland Zoo](/demand/nz/brands/auckland-zoo): Head-to-head: /demand/nz/compare/auckland-zoo-vs-hamilton-zoo
- [Willowbank Wildlife Reserve](/demand/nz/brands/willowbank-wildlife-reserve): Head-to-head: /demand/nz/compare/hamilton-zoo-vs-willowbank-wildlife-reserve
- [Wellington Zoo](/demand/nz/brands/wellington-zoo): Head-to-head: /demand/nz/compare/hamilton-zoo-vs-wellington-zoo
- [Zealandia](/demand/nz/brands/zealandia): Head-to-head: /demand/nz/compare/hamilton-zoo-vs-zealandia
- [Orana Wildlife Park](/demand/nz/brands/orana-wildlife-park): Head-to-head: /demand/nz/compare/hamilton-zoo-vs-orana-wildlife-park

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hamilton Zoo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hamilton-zoo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hamilton-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.