--- title: "Halliday + Baillie: search popularity in New Zealand" description: "Halliday + Baillie makes door handles and architectural hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/halliday-baillie" publisher: "Brandwave" --- # Halliday + Baillie: search popularity in New Zealand Halliday + Baillie makes door handles and architectural hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Halliday + Baillie - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among door handle brands**: 19.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Door handle brands | 3 | 19.8% | 390 | - [Door handle brands](/demand/nz/categories/nz-door-handle-brands) ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halliday + Baillie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halliday + Baillie is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Halliday + Baillie changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Halliday + Baillie in New Zealand fell from 480 to 390. - Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand decreased from 21.6% to 19.8%. - Across the 12 months ending September 2026, Halliday + Baillie’s share of searches among door handle brands in New Zealand peaked at 23.2% in August 2026 and was lowest at 17% in April 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%. - Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. - Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Door handle brands | 480 | 21.6% | 3 | | Nov 2025 | Door handle brands | 480 | 21.6% | 3 | | Dec 2025 | Door handle brands | 320 | 19.3% | 3 | | Jan 2026 | Door handle brands | 320 | 18.2% | 3 | | Feb 2026 | Door handle brands | 390 | 21.1% | 3 | | Mar 2026 | Door handle brands | 480 | 22.7% | 3 | | Apr 2026 | Door handle brands | 320 | 17% | 3 | | May 2026 | Door handle brands | 390 | 19.8% | 3 | | Jun 2026 | Door handle brands | 480 | 21.4% | 3 | | Jul 2026 | Door handle brands | 390 | 19.8% | 3 | | Aug 2026 | Door handle brands | 480 | 23.2% | 3 | | Sep 2026 | Door handle brands | 390 | 19.8% | 3 | ## How are Halliday + Baillie’s branded searches counted? Brandwave collects information about searches that people make online using Halliday + Baillie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “halliday baillie” ## Which door handle brands compete with Halliday + Baillie? - [Windsor Hardware](/demand/nz/brands/windsor-hardware): Head-to-head: /demand/nz/compare/halliday-baillie-vs-windsor-hardware - [Yale](/demand/nz/brands/yale): Head-to-head: /demand/nz/compare/halliday-baillie-vs-yale - [Lockwood](/demand/nz/brands/lockwood): Head-to-head: /demand/nz/compare/halliday-baillie-vs-lockwood - [Gainsborough](/demand/nz/brands/gainsborough): Head-to-head: /demand/nz/compare/gainsborough-vs-halliday-baillie ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Halliday + Baillie: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/halliday-baillie This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/halliday-baillie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.