---
title: "Haier: search popularity and Share of Search in New Zealand"
description: "Haier offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/haier"
publisher: "Brandwave"
---

# Haier: search popularity and Share of Search in New Zealand

Haier offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Haier
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwasher brands**: 12.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 3 | 12.5% | 14.5K |
| Fridge brands | 3 | 13% | 14.5K |
| Home appliance brands | 4 | 8.8% | 14.5K |
| Washing machine brands | 3 | 12.2% | 14.5K |

- [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands)
- [Fridge brands](/demand/nz/categories/nz-fridge-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for Haier changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 14.1K to 14.5K.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among dishwasher brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand decreased from 14.1% to 13%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among fridge brands in New Zealand peaked at 14.1% in October 2025 and was lowest at 12% in March 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand decreased from 10% to 8.8%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Haier fell from 3rd to 4th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand decreased from 13.1% to 12.2%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 11.2% in June 2026.

## How did search popularity change for New Zealand dishwasher brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.
- In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.
- In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.
- In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

## How did search popularity change for New Zealand fridge brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 14.1K | 13% | 3 |
| Nov 2025 | Dishwasher brands | 14.8K | 12.2% | 4 |
| Dec 2025 | Dishwasher brands | 13.4K | 12.8% | 3 |
| Jan 2026 | Dishwasher brands | 14.5K | 13.3% | 3 |
| Feb 2026 | Dishwasher brands | 12.4K | 12.6% | 3 |
| Mar 2026 | Dishwasher brands | 12.9K | 11.7% | 3 |
| Apr 2026 | Dishwasher brands | 14.2K | 12.9% | 3 |
| May 2026 | Dishwasher brands | 14.4K | 11.6% | 4 |
| Jun 2026 | Dishwasher brands | 14.5K | 11.6% | 3 |
| Jul 2026 | Dishwasher brands | 14.9K | 11.9% | 4 |
| Aug 2026 | Dishwasher brands | 14.5K | 12.5% | 3 |
| Sep 2026 | Dishwasher brands | — | — | — |
| Oct 2025 | Fridge brands | 14.1K | 14.1% | 3 |
| Nov 2025 | Fridge brands | 14.8K | 13.3% | 3 |
| Dec 2025 | Fridge brands | 13.4K | 13.6% | 3 |
| Jan 2026 | Fridge brands | 14.5K | 14% | 3 |
| Feb 2026 | Fridge brands | 12.4K | 13.2% | 3 |
| Mar 2026 | Fridge brands | 12.9K | 12% | 4 |
| Apr 2026 | Fridge brands | 14.2K | 13.4% | 3 |
| May 2026 | Fridge brands | 14.4K | 12.4% | 3 |
| Jun 2026 | Fridge brands | 14.5K | 12% | 4 |
| Jul 2026 | Fridge brands | 14.9K | 12.6% | 3 |
| Aug 2026 | Fridge brands | 14.5K | 13% | 3 |
| Sep 2026 | Fridge brands | — | — | — |
| Oct 2025 | Home appliance brands | 14.1K | 10% | 3 |
| Nov 2025 | Home appliance brands | 14.8K | 9.5% | 4 |
| Dec 2025 | Home appliance brands | 13.4K | 9.8% | 3 |
| Jan 2026 | Home appliance brands | 14.5K | 10.2% | 3 |
| Feb 2026 | Home appliance brands | 12.4K | 9.7% | 3 |
| Mar 2026 | Home appliance brands | 12.9K | 8.9% | 4 |
| Apr 2026 | Home appliance brands | 14.2K | 9.8% | 3 |
| May 2026 | Home appliance brands | 14.4K | 9% | 4 |
| Jun 2026 | Home appliance brands | 14.5K | 8.9% | 4 |
| Jul 2026 | Home appliance brands | 14.9K | 8.7% | 5 |
| Aug 2026 | Home appliance brands | 14.5K | 8.8% | 4 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Washing machine brands | 14.1K | 13.1% | 3 |
| Nov 2025 | Washing machine brands | 14.8K | 12.4% | 3 |
| Dec 2025 | Washing machine brands | 13.4K | 12.8% | 3 |
| Jan 2026 | Washing machine brands | 14.5K | 13.1% | 3 |
| Feb 2026 | Washing machine brands | 12.4K | 12.3% | 3 |
| Mar 2026 | Washing machine brands | 12.9K | 11.2% | 4 |
| Apr 2026 | Washing machine brands | 14.2K | 12.6% | 3 |
| May 2026 | Washing machine brands | 14.4K | 11.4% | 4 |
| Jun 2026 | Washing machine brands | 14.5K | 11.2% | 4 |
| Jul 2026 | Washing machine brands | 14.9K | 11.6% | 4 |
| Aug 2026 | Washing machine brands | 14.5K | 12.2% | 3 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “7kg haier washing machine”
- “french door haier fridge”
- “haier”
- “haier 10kg washing machine”
- “haier 12 kg washing machine”
- “haier 230l bottom mount fridge freezer”
- “haier 230l fridge freezer”
- “haier 6kg dryer”
- “haier 6kg washing machine”
- “haier 8kg washing machine”
- “haier 9kg washing machine”
- “haier ac”
- “haier appliances”
- “haier bar fridge”
- “haier beverage fridge”
- “haier co nz”
- “haier cooktop”
- “haier dishwasher”
- “haier dryer”
- “haier freezer”
- “haier french door fridge freezer”
- “haier fridge”
- “haier fridge freezer”
- “haier hwt60fvw2”
- “haier induction cooktop”
- “haier integrated dishwasher”
- “haier near me”
- “haier nz”
- “haier online”
- “haier oven”
- “haier quad door fridge freezer”
- “haier refrigerator”
- “haier small fridge”
- “haier top loader”
- “haier top loader washing machine”
- “haier two door fridge”
- “haier upright freezer”
- “haier wash machine”
- “haier washer dryer”
- “haier washing machine hwt60fvw2”
- “haier wine fridge”
- “top load haier washing machine”

## Which dishwasher brands compete with Haier?

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-haier
- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/haier-vs-samsung
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/haier-vs-miele
- [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-haier
- [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/beko-vs-haier

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haier: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/haier

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.