---
title: "Haakaa: search popularity and Share of Search in New Zealand"
description: "Haakaa makes breast pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/haakaa"
publisher: "Brandwave"
---

# Haakaa: search popularity and Share of Search in New Zealand

Haakaa makes breast pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Haakaa
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among breast pump brands**: 47.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breast pump brands | 1 | 47.2% | 2.4K |

- [Breast pump brands](/demand/nz/categories/nz-breast-pump-brands)

## How has branded search demand for Haakaa changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Haakaa in New Zealand rose from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand increased from 44.9% to 47.2%.
- Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand peaked at 49.1% in January 2026 and was lowest at 42.6% in February 2026.
- Across the 11 months ending August 2026, Haakaa rose from 2nd to 1st among breast pump brands in New Zealand.

## How did search popularity change for New Zealand breast pump brands in August 2026?

- In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
- In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.
- In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.
- Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breast pump brands | 1.9K | 44.9% | 2 |
| Nov 2025 | Breast pump brands | 1.9K | 48.7% | 1 |
| Dec 2025 | Breast pump brands | 1.7K | 48.8% | 1 |
| Jan 2026 | Breast pump brands | 2K | 49.1% | 1 |
| Feb 2026 | Breast pump brands | 1.8K | 42.6% | 2 |
| Mar 2026 | Breast pump brands | 1.9K | 46.8% | 1 |
| Apr 2026 | Breast pump brands | 2K | 48.2% | 1 |
| May 2026 | Breast pump brands | 2.2K | 47.3% | 1 |
| Jun 2026 | Breast pump brands | 2.3K | 47.9% | 1 |
| Jul 2026 | Breast pump brands | 2.4K | 44.8% | 2 |
| Aug 2026 | Breast pump brands | 2.4K | 47.2% | 1 |
| Sep 2026 | Breast pump brands | — | — | — |

## How is Haakaa measured?

Brandwave collects information about searches that people make online using Haakaa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “haakaa”
- “haakaa breastfeeding”
- “haakaa co nz”
- “haakaa colostrum collector”
- “haakaa dummy”
- “haakaa feeder”
- “haakaa fresh food feeder”
- “haakaa ladybug”
- “haakaa nail care kit”
- “haakaa nail file”
- “haakaa near me”
- “haakaa nipple shield”
- “haakaa nz”
- “haakaa oral syringe”
- “haakaa silicone colostrum collector”
- “haakaa silicone colostrum collector set”
- “haakaa syringe”
- “ladybug haakaa”

## Which breast pump brands compete with Haakaa?

- [Medela](/demand/nz/brands/medela): Head-to-head: /demand/nz/compare/haakaa-vs-medela
- [Spectra](/demand/nz/brands/spectra): Head-to-head: /demand/nz/compare/haakaa-vs-spectra
- [Elvie](/demand/nz/brands/elvie): Head-to-head: /demand/nz/compare/elvie-vs-haakaa
- [Willow](/demand/nz/brands/willow-pump): Head-to-head: /demand/nz/compare/haakaa-vs-willow-pump

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haakaa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/haakaa

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/haakaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.