--- title: "H&M: search popularity and Share of Search in New Zealand" description: "H&M is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/h-and-m" publisher: "Brandwave" --- # H&M: search popularity and Share of Search in New Zealand H&M is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: H&M - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among women's fashion retailers**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Women's fashion retailers | 6 | 6.2% | 52.1K | - [Women's fashion retailers](/demand/nz/categories/nz-womens-fashion-retailers) ## How has branded search demand for H&M changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for H&M in New Zealand fell from 58.2K to 52.1K. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand decreased from 7.1% to 6.2%. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 7.1% in October 2025 and was lowest at 5.7% in November 2025. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%. - In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%. - In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%. - In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%. - In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%. - Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Women's fashion retailers | 58.2K | 7.1% | 6 | | Nov 2025 | Women's fashion retailers | 61.1K | 5.7% | 6 | | Dec 2025 | Women's fashion retailers | 66.9K | 6.2% | 6 | | Jan 2026 | Women's fashion retailers | 55.4K | 6.9% | 6 | | Feb 2026 | Women's fashion retailers | 45.5K | 6.1% | 6 | | Mar 2026 | Women's fashion retailers | 57.5K | 6.3% | 6 | | Apr 2026 | Women's fashion retailers | 58.1K | 6.1% | 6 | | May 2026 | Women's fashion retailers | 59.9K | 6.1% | 6 | | Jun 2026 | Women's fashion retailers | 53.1K | 6% | 6 | | Jul 2026 | Women's fashion retailers | 51.3K | 5.8% | 6 | | Aug 2026 | Women's fashion retailers | 52.1K | 6.2% | 6 | | Sep 2026 | Women's fashion retailers | — | — | — | ## How is H&M measured? Brandwave collects information about searches that people make online using H&M’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “h and m au” - “h and m dresses” - “h and m gb” - “h and m shop online” - “h&m” - “h&m au” - “h&m australia” - “h&m clothing” - “h&m dresses” - “h&m homes” - “h&m india” - “h&m jackets” - “h&m jeans” - “h&m m” - “h&m online” - “h&m pink shirt” - “h&m queen street” - “h&m store” - “h&m sylvia park” - “h&m uk” - “hm nz” ## Which women's fashion retailers compete with H&M? - [Cotton On](/demand/nz/brands/cotton-on) - [Glassons](/demand/nz/brands/glassons) - [Postie](/demand/nz/brands/postie): Head-to-head: /demand/nz/compare/h-and-m-vs-postie - [Country Road](/demand/nz/brands/country-road): Head-to-head: /demand/nz/compare/country-road-vs-h-and-m - [Zara](/demand/nz/brands/zara): Head-to-head: /demand/nz/compare/h-and-m-vs-zara - [Max](/demand/nz/brands/max): Head-to-head: /demand/nz/compare/h-and-m-vs-max - [Witchery](/demand/nz/brands/witchery): Head-to-head: /demand/nz/compare/h-and-m-vs-witchery - [Seed Heritage](/demand/nz/brands/seed-heritage) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "H&M: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/h-and-m This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/h-and-m. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.