--- title: "How popular is Guthrie's Collision Repair Specialists? Searches and AI answers in New Zealand" description: "Guthrie's Collision Repair Specialists is a panel beater in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/guthries-collision-repair" publisher: "Brandwave" --- # How popular is Guthrie's Collision Repair Specialists? Searches and AI answers in New Zealand Guthrie's Collision Repair Specialists is a panel beater in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Guthrie's Collision Repair Specialists - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Nelson collision repair companies**: 33.3% ## Where does Guthrie's Collision Repair Specialists compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nelson collision repair companies | 2 | 33.3% | 90 | - [Nelson collision repair companies](/demand/nz/locations/nelson/collision-repair-companies) ## Top Nelson collision repair companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Guthrie's Collision Repair Specialists is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Guthrie's Collision Repair Specialists | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Rapid Refinishers | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sun City Panel & Paint | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Brooks Auto Painters | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Quality Paint and Panel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Nelson collision repair companies - Asked ChatGPT "Which collision repair company should I hire in Nelson, New Zealand?": 1. Guthrie's Collision Repair Specialists, 2. Sun City Panel & Paint, 3. Rapid Refinishers - Asked ChatGPT "What are the best collision repair companies in Nelson, New Zealand?": 1. Guthrie's Collision Repair Specialists, 2. Rapid Refinishers, 3. Sun City Panel & Paint, 4. Brooks Auto Painters - Asked ChatGPT "What's the best collision repair company in Nelson, New Zealand for car body damage?": 1. Guthrie's Collision Repair Specialists, 2. Rapid Refinishers, 3. Sun City Panel & Paint - Searched Google, AI Overview "collision repair nelson": 1. Guthrie's Collision Repair Specialists Not named in any answer: Quality Paint and Panel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Guthrie's Collision Repair Specialists changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Guthrie's Collision Repair Specialists in New Zealand rose from 90 to 210. - Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists’ share of searches among Nelson collision repair companies in New Zealand increased from 11.9% to 33.3%. - Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists’ share of searches among Nelson collision repair companies in New Zealand peaked at 34.4% in September 2026 and was lowest at 3.2% in June 2026. - Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists rose from 4th to 2nd among Nelson collision repair companies in New Zealand. ## How did search popularity change for New Zealand Nelson collision repair companies in October 2026? - In October 2026, Brooks Auto Painters gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 7.4%. - In October 2026, Quality Paint and Panel gained share of searches among Nelson collision repair companies in New Zealand, from 15.6% to 18.5%. - In October 2026, Rapid Refinishers gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 3.7%. - In October 2026, Sun City Panel & Paint lost share of searches among Nelson collision repair companies in New Zealand, from 43.8% to 37%. - In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Nelson collision repair companies | 50 | 11.9% | 4 | | Dec 2025 | Nelson collision repair companies | 30 | 10.7% | 5 | | Jan 2026 | Nelson collision repair companies | 40 | 10.3% | 4 | | Feb 2026 | Nelson collision repair companies | 30 | 6.3% | 4 | | Mar 2026 | Nelson collision repair companies | 90 | 21.4% | 2 | | Apr 2026 | Nelson collision repair companies | 70 | 18.4% | 2 | | May 2026 | Nelson collision repair companies | 20 | 5.9% | 5 | | Jun 2026 | Nelson collision repair companies | 10 | 3.2% | 5 | | Jul 2026 | Nelson collision repair companies | 50 | 15.6% | 2 | | Aug 2026 | Nelson collision repair companies | 70 | 20% | 2 | | Sep 2026 | Nelson collision repair companies | 110 | 34.4% | 2 | | Oct 2026 | Nelson collision repair companies | 90 | 33.3% | 2 | ## How are Guthrie's Collision Repair Specialists’ branded searches counted? Brandwave collects information about searches that people make online using Guthrie's Collision Repair Specialists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “guthries collision” ## Which Nelson collision repair companies compete with Guthrie's Collision Repair Specialists? - [Sun City Panel & Paint](/demand/nz/brands/sun-city-panel-paint): Head-to-head: /demand/nz/compare/guthries-collision-repair-vs-sun-city-panel-paint - [Quality Paint and Panel](/demand/nz/brands/quality-paint-and-panel): Head-to-head: /demand/nz/compare/guthries-collision-repair-vs-quality-paint-and-panel - [Brooks Auto Painters](/demand/nz/brands/brooks-auto-painters): Head-to-head: /demand/nz/compare/brooks-auto-painters-vs-guthries-collision-repair - [Rapid Refinishers](/demand/nz/brands/rapid-refinishers): Head-to-head: /demand/nz/compare/guthries-collision-repair-vs-rapid-refinishers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Guthrie's Collision Repair Specialists? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/guthries-collision-repair This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/guthries-collision-repair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.