--- title: "Gumroad: search popularity in New Zealand" description: "Gumroad is a platform for selling digital products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gumroad" publisher: "Brandwave" --- # Gumroad: search popularity in New Zealand Gumroad is a platform for selling digital products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gumroad - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among creator commerce platforms**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Creator commerce platforms | 2 | 6% | 1.6K | - [Creator commerce platforms](/demand/nz/categories/nz-creator-commerce-platforms) ## Top creator commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumroad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gumroad is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awin | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Beacons | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | LTK | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gumroad | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ShopMy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Levanta | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Sovrn Commerce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MagicLinks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator commerce platforms - Asked ChatGPT "Which creator commerce platform should I use in New Zealand?": 1. Beacons, 2. Shopify, 3. Gumroad - Asked ChatGPT "What are the best creator commerce platforms in New Zealand?": 1. Shopify, 2. Beacons, 3. Gumroad, 4. ShopMy, 5. LTK - Asked ChatGPT "What's the best creator commerce platform in New Zealand for affiliate income?": 1. Awin, 2. Shopify - Searched Google, AI Overview "creator commerce platform": 1. LTK, 2. ShopMy - Searched Google, AI Overview "affiliate creator platform": 1. Awin, 2. Levanta, 3. Shopify Not named in any answer: Sovrn Commerce and MagicLinks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Gumroad changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gumroad in New Zealand fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms in New Zealand decreased from 8% to 6%. - Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms in New Zealand peaked at 10% in January 2026 and was lowest at 5.8% in November 2025. ## How did search popularity change for New Zealand creator commerce platforms in September 2026? - Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026. - Estimated monthly branded searches for Awin in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026. - Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026. - Estimated monthly branded searches for MagicLinks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. - Estimated monthly branded searches for LTK in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Creator commerce platforms | 1.9K | 8% | 2 | | Nov 2025 | Creator commerce platforms | 1.6K | 5.8% | 2 | | Dec 2025 | Creator commerce platforms | 1.9K | 8.3% | 2 | | Jan 2026 | Creator commerce platforms | 2.9K | 10% | 2 | | Feb 2026 | Creator commerce platforms | 2.4K | 8.2% | 2 | | Mar 2026 | Creator commerce platforms | 2.4K | 8% | 2 | | Apr 2026 | Creator commerce platforms | 2.4K | 8.3% | 2 | | May 2026 | Creator commerce platforms | 2.4K | 8.2% | 2 | | Jun 2026 | Creator commerce platforms | 1.9K | 6.5% | 2 | | Jul 2026 | Creator commerce platforms | 1.9K | 6.7% | 2 | | Aug 2026 | Creator commerce platforms | 1.6K | 5.8% | 2 | | Sep 2026 | Creator commerce platforms | 1.6K | 6% | 2 | ## How are Gumroad’s branded searches counted? Brandwave collects information about searches that people make online using Gumroad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gumroad” ## Which creator commerce platforms compete with Gumroad? - [Shopify](/demand/nz/brands/shopify): Head-to-head: /demand/nz/compare/gumroad-vs-shopify - [LTK](/demand/nz/brands/ltk): Head-to-head: /demand/nz/compare/gumroad-vs-ltk - [ShopMy](/demand/nz/brands/shopmy): Head-to-head: /demand/nz/compare/gumroad-vs-shopmy - [Beacons](/demand/nz/brands/beacons): Head-to-head: /demand/nz/compare/beacons-vs-gumroad - [Awin](/demand/nz/brands/awin): Head-to-head: /demand/nz/compare/awin-vs-gumroad - [Levanta](/demand/nz/brands/levanta) - [Sovrn Commerce](/demand/nz/brands/sovrn-commerce) - [MagicLinks](/demand/nz/brands/magiclinks) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gumroad: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gumroad This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gumroad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.