--- title: "Guide Dogs NZ: search popularity in New Zealand" description: "Guide Dogs NZ trains guide dogs and mobility dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/guide-dogs" publisher: "Brandwave" --- # Guide Dogs NZ: search popularity in New Zealand Guide Dogs NZ trains guide dogs and mobility dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Guide Dogs NZ - **Owned by**: Guide Dogs New Zealand - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among animal welfare charities**: 0.57% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Animal welfare charities | 4 | 0.57% | 240 | - [Animal welfare charities](/demand/nz/categories/nz-animal-welfare-charities) ## Top animal welfare charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Guide Dogs NZ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Guide Dogs NZ is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SPCA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HUHA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAFE | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Paw Justice | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Guide Dogs NZ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bird Rescue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal welfare charities - Asked ChatGPT "Which animal welfare charity should I join in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What are the best animal welfare charities in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What's the best animal welfare charity in New Zealand for animal lovers?": 1. SPCA, 2. SAFE, 3. HUHA - Searched Google, AI Overview "animal welfare charities": 1. SPCA, 2. HUHA, 3. Paw Justice, 4. Guide Dogs NZ - Searched Google, AI Overview "charities for animals": 1. SPCA, 2. HUHA Not named in any answer: Bird Rescue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Guide Dogs NZ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Guide Dogs NZ in New Zealand rose from 220 to 240. - Across the 12 months ending September 2026, Guide Dogs NZ rose from 5th to 4th among animal welfare charities in New Zealand. ## How did search popularity change for New Zealand animal welfare charities in September 2026? - In September 2026, HUHA rose from 3rd to 2nd among animal welfare charities in New Zealand. - In September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand. - Estimated monthly branded searches for Bird Rescue in New Zealand fell 52.5% over 12 measured months, from 400 to 190 in September 2026. - Estimated monthly branded searches for Paw Justice in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Animal welfare charities | 220 | 0.53% | 5 | | Nov 2025 | Animal welfare charities | 310 | 0.74% | 4 | | Dec 2025 | Animal welfare charities | 260 | 0.62% | 4 | | Jan 2026 | Animal welfare charities | 260 | 0.6% | 4 | | Feb 2026 | Animal welfare charities | 260 | 0.73% | 3 | | Mar 2026 | Animal welfare charities | 360 | 0.85% | 3 | | Apr 2026 | Animal welfare charities | 310 | 0.73% | 3 | | May 2026 | Animal welfare charities | 260 | 0.61% | 4 | | Jun 2026 | Animal welfare charities | 260 | 0.62% | 3 | | Jul 2026 | Animal welfare charities | 210 | 0.5% | 3 | | Aug 2026 | Animal welfare charities | 260 | 0.62% | 4 | | Sep 2026 | Animal welfare charities | 240 | 0.57% | 4 | ## How are Guide Dogs NZ’s branded searches counted? Brandwave collects information about searches that people make online using Guide Dogs NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “failed guide dogs nz” - “guide dog puppy” - “guide dog puppy adoption” - “guide dog training nz” - “guide dogs new zealand” - “guide dogs nz” - “retired guide dogs nz” ## Which animal welfare charities compete with Guide Dogs NZ? - [SPCA](/demand/nz/brands/spca): Head-to-head: /demand/nz/compare/guide-dogs-vs-spca - [HUHA](/demand/nz/brands/huha): Head-to-head: /demand/nz/compare/guide-dogs-vs-huha - [SAFE](/demand/nz/brands/safe-nz): Head-to-head: /demand/nz/compare/guide-dogs-vs-safe-nz - [Bird Rescue](/demand/nz/brands/bird-rescue): Head-to-head: /demand/nz/compare/bird-rescue-vs-guide-dogs - [Paw Justice](/demand/nz/brands/paw-justice): Head-to-head: /demand/nz/compare/guide-dogs-vs-paw-justice ## Who owns Guide Dogs NZ? Guide Dogs NZ is owned by Guide Dogs New Zealand. Brandwave does not track any other brands owned by Guide Dogs New Zealand. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Guide Dogs NZ? Guide Dogs NZ is owned by Guide Dogs New Zealand. Brandwave does not track any other brands owned by Guide Dogs New Zealand. ## Cite this page Brandwave. "Guide Dogs NZ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/guide-dogs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/guide-dogs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.