--- title: "Gucci: search popularity and Share of Search in New Zealand" description: "Gucci is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gucci" publisher: "Brandwave" --- # Gucci: search popularity and Share of Search in New Zealand Gucci is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gucci - **Owned by**: Kering - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fragrance brands**: 14.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 4 | 14.4% | 26.2K | | Luxury fashion houses | 3 | 15.7% | 26.2K | - [Fragrance brands](/demand/nz/categories/nz-fragrance-brands) - [Luxury fashion houses](/demand/nz/categories/nz-luxury-fashion-houses) ## How has branded search demand for Gucci changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gucci in New Zealand fell from 28.5K to 26.2K. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand decreased from 17.7% to 14.4%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among fragrance brands in New Zealand peaked at 18% in January 2026 and was lowest at 14.4% in August 2026. - Across the 11 months ending August 2026, Gucci fell from 2nd to 4th among fragrance brands in New Zealand. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 18.1% to 15.7%. - Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 18.5% in November 2025 and was lowest at 14.5% in June 2026. - Across the 11 months ending August 2026, Gucci fell from 2nd to 3rd among luxury fashion houses in New Zealand. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%. - In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%. - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## How did search popularity change for New Zealand luxury fashion houses in August 2026? - In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%. - In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%. - In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%. - Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026. - Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026. - Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 28.5K | 17.7% | 2 | | Nov 2025 | Fragrance brands | 32.2K | 17.1% | 2 | | Dec 2025 | Fragrance brands | 33.4K | 15.6% | 3 | | Jan 2026 | Fragrance brands | 27.6K | 18% | 1 | | Feb 2026 | Fragrance brands | 24.3K | 17.9% | 2 | | Mar 2026 | Fragrance brands | 24.6K | 17.1% | 2 | | Apr 2026 | Fragrance brands | 26.5K | 17.7% | 2 | | May 2026 | Fragrance brands | 28.6K | 16.3% | 3 | | Jun 2026 | Fragrance brands | 24.5K | 14.4% | 4 | | Jul 2026 | Fragrance brands | 24.7K | 15.3% | 4 | | Aug 2026 | Fragrance brands | 26.2K | 14.4% | 4 | | Sep 2026 | Fragrance brands | — | — | — | | Oct 2025 | Luxury fashion houses | 28.5K | 18.1% | 2 | | Nov 2025 | Luxury fashion houses | 32.2K | 18.5% | 2 | | Dec 2025 | Luxury fashion houses | 33.4K | 17% | 2 | | Jan 2026 | Luxury fashion houses | 27.6K | 16.8% | 2 | | Feb 2026 | Luxury fashion houses | 24.3K | 17.4% | 2 | | Mar 2026 | Luxury fashion houses | 24.6K | 16.5% | 2 | | Apr 2026 | Luxury fashion houses | 26.5K | 17.1% | 2 | | May 2026 | Luxury fashion houses | 28.6K | 16.7% | 3 | | Jun 2026 | Luxury fashion houses | 24.5K | 14.5% | 3 | | Jul 2026 | Luxury fashion houses | 24.7K | 15.5% | 3 | | Aug 2026 | Luxury fashion houses | 26.2K | 15.7% | 3 | | Sep 2026 | Luxury fashion houses | — | — | — | ## How is Gucci measured? Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gucci” - “gucci bag” - “gucci bloom” - “gucci bloom parfum” - “gucci cologne” - “gucci com” - “gucci eau de parfum” - “gucci flora” - “gucci fragrance” - “gucci frame” - “gucci guilty” - “gucci handbags” - “gucci m” - “gucci near me” - “gucci new zealand” - “gucci nz” - “gucci online” - “gucci perfume” - “gucci rush” - “gucci shoes” - “gucci sunglasses” - “gucci waist bag” - “gucci wallets” - “house of gucci” - “ladies gucci sunglasses” ## Which fragrance brands compete with Gucci? - [Dior Beauty](/demand/nz/brands/dior-beauty): Head-to-head: /demand/nz/compare/dior-beauty-vs-gucci - [Chanel](/demand/nz/brands/chanel): Head-to-head: /demand/nz/compare/chanel-vs-gucci - [Yves Saint Laurent](/demand/nz/brands/yves-saint-laurent): Head-to-head: /demand/nz/compare/gucci-vs-yves-saint-laurent - [Versace](/demand/nz/brands/versace): Head-to-head: /demand/nz/compare/gucci-vs-versace - [Tom Ford](/demand/nz/brands/tom-ford): Head-to-head: /demand/nz/compare/gucci-vs-tom-ford - [Jo Malone](/demand/nz/brands/jo-malone) - [Rabanne](/demand/nz/brands/rabanne) - [Carolina Herrera](/demand/nz/brands/carolina-herrera) - [Viktor&Rolf](/demand/nz/brands/viktor-and-rolf) ## Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent and Saint Laurent, owned by the same company, in New Zealand. - [Kering](/demand/nz/companies/kering): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gucci? Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent and Saint Laurent, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Gucci: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gucci This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gucci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.