--- title: "Guardian Funeral Home: search popularity in New Zealand" description: "Guardian Funeral Home is a funeral director in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/guardian-funeral-home" publisher: "Brandwave" --- # Guardian Funeral Home: search popularity in New Zealand Guardian Funeral Home is a funeral director in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Guardian Funeral Home - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Wellington funeral directors**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington funeral directors | 6 | 3.2% | 70 | - [Wellington funeral directors](/demand/nz/locations/wellington/funeral-directors) ## Top Wellington funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Guardian Funeral Home was mentioned in two out of three: in two of the three ChatGPT answers. Guardian Funeral Home is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wellington City Funerals | 1st | 3 of 3 | 3 of 3 | | The Wilson Funeral Home | 2nd | 3 of 3 | 3 of 3 | | Lychgate Funerals | 3rd | 2 of 3 | 2 of 3 | | Harbour City Funeral Home | 4th | 3 of 3 | 3 of 3 | | Guardian Funeral Home | 5th | 2 of 3 | 2 of 3 | | Gee & Hickton | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington funeral directors - Asked ChatGPT "Which funeral director should I hire in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Harbour City Funeral Home, 3. The Wilson Funeral Home - Asked ChatGPT "What are the best funeral directors in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Lychgate Funerals, 3. The Wilson Funeral Home, 4. Harbour City Funeral Home, 5. Guardian Funeral Home - Asked ChatGPT "What's the best funeral director in Wellington, New Zealand for a loved one?": 1. Wellington City Funerals, 2. The Wilson Funeral Home, 3. Lychgate Funerals, 4. Guardian Funeral Home, 5. Harbour City Funeral Home Not named in any answer: Gee & Hickton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Guardian Funeral Home changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Guardian Funeral Home in New Zealand rose from 40 to 150. - Across the 12 months ending September 2026, Guardian Funeral Home’s share of searches among Wellington funeral directors in New Zealand peaked at 4.7% in December 2025 and was lowest at 1.6% in August 2026. - Across the 12 months ending September 2026, Guardian Funeral Home fell from 5th to 6th among Wellington funeral directors in New Zealand. ## How did search popularity change for New Zealand Wellington funeral directors in September 2026? - In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches. - In September 2026, Harbour City Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 53.5% to 58.6%. - In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%. - In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%. - In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%. - In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington funeral directors | 30 | 2.7% | 5 | | Nov 2025 | Wellington funeral directors | 20 | 1.9% | 5 | | Dec 2025 | Wellington funeral directors | 50 | 4.7% | 5 | | Jan 2026 | Wellington funeral directors | 30 | 2.1% | 6 | | Feb 2026 | Wellington funeral directors | 40 | 2.6% | 6 | | Mar 2026 | Wellington funeral directors | 40 | 2.7% | 6 | | Apr 2026 | Wellington funeral directors | 30 | 2.3% | 6 | | May 2026 | Wellington funeral directors | 30 | 2% | 6 | | Jun 2026 | Wellington funeral directors | 70 | 3.9% | 6 | | Jul 2026 | Wellington funeral directors | 30 | 1.9% | 6 | | Aug 2026 | Wellington funeral directors | 30 | 1.6% | 6 | | Sep 2026 | Wellington funeral directors | 70 | 3.2% | 6 | ## How are Guardian Funeral Home’s branded searches counted? Brandwave collects information about searches that people make online using Guardian Funeral Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “guardian funeral home” - “guardian funeral home wellington” ## Which Wellington funeral directors compete with Guardian Funeral Home? - [Harbour City Funeral Home](/demand/nz/brands/harbour-city-funeral-home): Head-to-head: /demand/nz/compare/guardian-funeral-home-vs-harbour-city-funeral-home - [Gee & Hickton](/demand/nz/brands/gee-and-hickton): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-guardian-funeral-home - [The Wilson Funeral Home](/demand/nz/brands/the-wilson-funeral-home): Head-to-head: /demand/nz/compare/guardian-funeral-home-vs-the-wilson-funeral-home - [Wellington City Funerals](/demand/nz/brands/wellington-city-funerals): Head-to-head: /demand/nz/compare/guardian-funeral-home-vs-wellington-city-funerals - [Lychgate Funerals](/demand/nz/brands/lychgate-funerals): Head-to-head: /demand/nz/compare/guardian-funeral-home-vs-lychgate-funerals ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Guardian Funeral Home: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/guardian-funeral-home This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/guardian-funeral-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.