--- title: "GrowthBook: search popularity in New Zealand" description: "GrowthBook is an A/B testing and experimentation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/growthbook" publisher: "Brandwave" --- # GrowthBook: search popularity in New Zealand GrowthBook is an A/B testing and experimentation platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GrowthBook - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among A/B testing tools**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | A/B testing tools | 3 | 4.7% | 70 | | Feature flag tools | 2 | 14.3% | 70 | - [A/B testing tools](/demand/nz/categories/nz-ab-testing-tools) - [Feature flag tools](/demand/nz/categories/nz-feature-flag-tools) ## Top A/B testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GrowthBook appeared in all five answers. GrowthBook is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | VWO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PostHog | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Optimizely | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | GrowthBook | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Convert Experiences | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AB Tasty | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about A/B testing tools - Asked ChatGPT "Which A/B testing tool should I use in New Zealand?": 1. PostHog, 2. VWO, 3. GrowthBook, 4. Optimizely - Asked ChatGPT "What are the best A/B testing tools in New Zealand?": 1. VWO, 2. PostHog, 3. Optimizely, 4. Convert Experiences, 5. GrowthBook, 6. AB Tasty - Asked ChatGPT "What's the best A/B testing tool in New Zealand for website conversion testing?": 1. VWO, 2. Convert Experiences, 3. Optimizely, 4. GrowthBook, 5. AB Tasty - Searched Google, AI Overview "a/b testing tools": 1. GrowthBook, 2. PostHog, 3. VWO, 4. Convert Experiences, 5. Statsig, 6. Optimizely, 7. AB Tasty - Searched Google, AI Overview "best ab testing tool": 1. Optimizely, 2. VWO, 3. AB Tasty, 4. GrowthBook, 5. PostHog, 6. Statsig Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for GrowthBook changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GrowthBook in New Zealand rose from 50 to 70. - Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing tools in New Zealand increased from 3.8% to 4.7%. - Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing tools in New Zealand peaked at 7.9% in April 2026 and was lowest at 3.8% in October 2025. - Across the 12 months ending September 2026, GrowthBook rose from 4th to 3rd among A/B testing tools in New Zealand. - Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand increased from 8.1% to 14.3%. - Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand peaked at 18% in July 2026 and was lowest at 8.1% in October 2025. - Across the 12 months ending September 2026, GrowthBook rose from 3rd to 2nd among feature flag tools in New Zealand. ## How did search popularity change for New Zealand A/B testing tools in September 2026? - In September 2026, Statsig gained share of searches among A/B testing tools in New Zealand, from 2.6% to 3.3%. - In September 2026, GrowthBook lost share of searches among A/B testing tools in New Zealand, from 6% to 4.7%. - Estimated monthly branded searches for PostHog in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. - Estimated monthly branded searches for Convert Experiences in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## How did search popularity change for New Zealand feature flag tools in September 2026? - In September 2026, Statsig overtook ConfigCat to rank 3rd among feature flag tools in New Zealand, with 10.2% of the searches. - In September 2026, LaunchDarkly gained share of searches among feature flag tools in New Zealand, from 57.6% to 59.2%. - In September 2026, Unleash gained share of searches among feature flag tools in New Zealand, from 3.4% to 4.1%. - In September 2026, Flagsmith lost share of searches among feature flag tools in New Zealand, from 6.8% to 4.1%. - In September 2026, GrowthBook lost share of searches among feature flag tools in New Zealand, from 15.3% to 14.3%. - Estimated monthly branded searches for ConfigCat in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | A/B testing tools | 50 | 3.8% | 4 | | Nov 2025 | A/B testing tools | 50 | 4.9% | 4 | | Dec 2025 | A/B testing tools | 50 | 5.3% | 4 | | Jan 2026 | A/B testing tools | 90 | 7.8% | 3 | | Feb 2026 | A/B testing tools | 70 | 6.5% | 4 | | Mar 2026 | A/B testing tools | 70 | 4.9% | 4 | | Apr 2026 | A/B testing tools | 90 | 7.9% | 3 | | May 2026 | A/B testing tools | 90 | 6.9% | 3 | | Jun 2026 | A/B testing tools | 90 | 5.3% | 3 | | Jul 2026 | A/B testing tools | 110 | 7.6% | 3 | | Aug 2026 | A/B testing tools | 90 | 6% | 3 | | Sep 2026 | A/B testing tools | 70 | 4.7% | 3 | | Oct 2025 | Feature flag tools | 50 | 8.1% | 3 | | Nov 2025 | Feature flag tools | 50 | 10.6% | 2 | | Dec 2025 | Feature flag tools | 50 | 12.8% | 2 | | Jan 2026 | Feature flag tools | 90 | 18% | 2 | | Feb 2026 | Feature flag tools | 70 | 14% | 3 | | Mar 2026 | Feature flag tools | 70 | 11.3% | 3 | | Apr 2026 | Feature flag tools | 90 | 17.3% | 2 | | May 2026 | Feature flag tools | 90 | 15% | 2 | | Jun 2026 | Feature flag tools | 90 | 15.8% | 2 | | Jul 2026 | Feature flag tools | 110 | 18% | 2 | | Aug 2026 | Feature flag tools | 90 | 15.3% | 2 | | Sep 2026 | Feature flag tools | 70 | 14.3% | 2 | ## How are GrowthBook’s branded searches counted? Brandwave collects information about searches that people make online using GrowthBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “growthbook” ## Which A/B testing tools compete with GrowthBook? - [PostHog](/demand/nz/brands/posthog): Head-to-head: /demand/nz/compare/growthbook-vs-posthog - [Optimizely](/demand/nz/brands/optimizely): Head-to-head: /demand/nz/compare/growthbook-vs-optimizely - [Statsig](/demand/nz/brands/statsig): Head-to-head: /demand/nz/compare/growthbook-vs-statsig - [AB Tasty](/demand/nz/brands/ab-tasty): Head-to-head: /demand/nz/compare/ab-tasty-vs-growthbook - [Convert Experiences](/demand/nz/brands/convert-experiences): Head-to-head: /demand/nz/compare/convert-experiences-vs-growthbook - [VWO](/demand/nz/brands/vwo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "GrowthBook: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/growthbook This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/growthbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.