--- title: "Ground Effect: search popularity in New Zealand" description: "Ground Effect makes cycling clothing in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ground-effect" publisher: "Brandwave" --- # Ground Effect: search popularity in New Zealand Ground Effect makes cycling clothing in Christchurch. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ground Effect - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mountain bike clothing brands**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mountain bike clothing brands | 2 | 6.2% | 730 | - [Mountain bike clothing brands](/demand/nz/categories/nz-mountain-bike-clothing-brands) ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ground Effect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ground Effect is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs - Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect - Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing - Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO - Searched Google, AI Overview "bike shorts nz": 1. Fox Racing Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ground Effect changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ground Effect in New Zealand fell from 890 to 730. - Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand decreased from 10.8% to 6.2%. - Across the 12 months ending September 2026, Ground Effect’s share of searches among mountain bike clothing brands in New Zealand peaked at 10.8% in October 2025 and was lowest at 5.2% in August 2026. ## How did search popularity change for New Zealand mountain bike clothing brands in September 2026? - In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches. - In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%. - In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%. - In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%. - In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%. - In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mountain bike clothing brands | 890 | 10.8% | 2 | | Nov 2025 | Mountain bike clothing brands | 1K | 8.7% | 3 | | Dec 2025 | Mountain bike clothing brands | 1K | 9.8% | 2 | | Jan 2026 | Mountain bike clothing brands | 890 | 10% | 2 | | Feb 2026 | Mountain bike clothing brands | 730 | 8.3% | 2 | | Mar 2026 | Mountain bike clothing brands | 900 | 7.4% | 2 | | Apr 2026 | Mountain bike clothing brands | 1K | 8.2% | 2 | | May 2026 | Mountain bike clothing brands | 1.3K | 10.3% | 2 | | Jun 2026 | Mountain bike clothing brands | 1K | 8.4% | 2 | | Jul 2026 | Mountain bike clothing brands | 890 | 6.4% | 2 | | Aug 2026 | Mountain bike clothing brands | 730 | 5.2% | 2 | | Sep 2026 | Mountain bike clothing brands | 730 | 6.2% | 2 | ## How are Ground Effect’s branded searches counted? Brandwave collects information about searches that people make online using Ground Effect’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ground effect” - “ground effect cycling” ## Which mountain bike clothing brands compete with Ground Effect? - [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/ground-effect-vs-mons-royale - [Troy Lee Designs](/demand/nz/brands/troy-lee-designs): Head-to-head: /demand/nz/compare/ground-effect-vs-troy-lee-designs - [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/fox-racing-vs-ground-effect - [DHaRCO](/demand/nz/brands/dharco): Head-to-head: /demand/nz/compare/dharco-vs-ground-effect - [Endura](/demand/nz/brands/endura): Head-to-head: /demand/nz/compare/endura-vs-ground-effect ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ground Effect: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ground-effect This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ground-effect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.