---
title: "Grocer: search popularity and Share of Search in New Zealand"
description: "Grocer is a price comparison site in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/grocer"
publisher: "Brandwave"
---

# Grocer: search popularity and Share of Search in New Zealand

Grocer is a price comparison site in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grocer
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among price comparison sites**: 7.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Price comparison sites | 3 | 7.2% | 2.6K |

- [Price comparison sites](/demand/nz/categories/nz-price-comparison-sites)

## How has branded search demand for Grocer changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Grocer in New Zealand rose from 2.1K to 2.6K.
- Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand increased from 5% to 7.2%.
- Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand peaked at 7.2% in August 2026 and was lowest at 2.8% in November 2025.

## How did search popularity change for New Zealand price comparison sites in August 2026?

- In August 2026, PriceMe overtook Canstar to rank 2nd among price comparison sites in New Zealand, at 10.8%.
- In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%.
- In August 2026, PriceSpy gained estimated Share of Search among price comparison sites in New Zealand, from 72.3% to 73.5%.
- In August 2026, Canstar lost estimated Share of Search among price comparison sites in New Zealand, from 12.2% to 7.2%.
- Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Price comparison sites | 2.1K | 5% | 3 |
| Nov 2025 | Price comparison sites | 2.1K | 2.8% | 3 |
| Dec 2025 | Price comparison sites | 2.2K | 3.7% | 3 |
| Jan 2026 | Price comparison sites | 2.3K | 5.4% | 3 |
| Feb 2026 | Price comparison sites | 1.9K | 5.6% | 3 |
| Mar 2026 | Price comparison sites | 2.3K | 5.7% | 3 |
| Apr 2026 | Price comparison sites | 2K | 5.3% | 3 |
| May 2026 | Price comparison sites | 2.2K | 5.7% | 3 |
| Jun 2026 | Price comparison sites | 2K | 5.4% | 3 |
| Jul 2026 | Price comparison sites | 2K | 4.8% | 4 |
| Aug 2026 | Price comparison sites | 2.6K | 7.2% | 3 |
| Sep 2026 | Price comparison sites | — | — | — |

## How is Grocer measured?

Brandwave collects information about searches that people make online using Grocer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “asian grocer nz”
- “grocer app”
- “grocer compare prices”
- “grocer nz”
- “the grocer nz”
- “uk grocer nz”

## Which price comparison sites compete with Grocer?

- [PriceSpy](/demand/nz/brands/pricespy): Head-to-head: /demand/nz/compare/grocer-vs-pricespy
- [PriceMe](/demand/nz/brands/priceme): Head-to-head: /demand/nz/compare/grocer-vs-priceme
- [Canstar](/demand/nz/brands/canstar): Head-to-head: /demand/nz/compare/canstar-vs-grocer
- [Glimp](/demand/nz/brands/glimp): Head-to-head: /demand/nz/compare/glimp-vs-grocer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grocer: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/grocer

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/grocer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.