---
title: "Grey Street Legal: search popularity and Share of Search in New Zealand"
description: "Grey Street Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/grey-street-legal"
publisher: "Brandwave"
---

# Grey Street Legal: search popularity and Share of Search in New Zealand

Grey Street Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grey Street Legal
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne law firms**: 18.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne law firms | 3 | 18.9% | 200 |

- [Gisborne law firms](/demand/nz/categories/nz-gisborne-law-firms)

## How has branded search demand for Grey Street Legal changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Grey Street Legal in New Zealand held steady, from 210 to 200.
- Across the 11 months ending August 2026, Grey Street Legal’s estimated Share of Search among gisborne law firms in New Zealand peaked at 23.1% in July 2026 and was lowest at 17.2% in November 2025.

## How did search popularity change for New Zealand gisborne law firms in August 2026?

- In August 2026, Nolans Lawyers gained estimated Share of Search among gisborne law firms in New Zealand, from 26% to 31.1%.
- In August 2026, Grey Street Legal lost estimated Share of Search among gisborne law firms in New Zealand, from 23.1% to 18.9%.
- In August 2026, Woodward Chrisp lost estimated Share of Search among gisborne law firms in New Zealand, from 51% to 50%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne law firms | 210 | 18.8% | 3 |
| Nov 2025 | Gisborne law firms | 220 | 17.2% | 3 |
| Dec 2025 | Gisborne law firms | 190 | 19.6% | 3 |
| Jan 2026 | Gisborne law firms | 190 | 19.4% | 3 |
| Feb 2026 | Gisborne law firms | 190 | 17.8% | 3 |
| Mar 2026 | Gisborne law firms | 290 | 22% | 3 |
| Apr 2026 | Gisborne law firms | 190 | 17.9% | 3 |
| May 2026 | Gisborne law firms | 210 | 19.6% | 3 |
| Jun 2026 | Gisborne law firms | 220 | 19.3% | 3 |
| Jul 2026 | Gisborne law firms | 240 | 23.1% | 3 |
| Aug 2026 | Gisborne law firms | 200 | 18.9% | 3 |
| Sep 2026 | Gisborne law firms | — | — | — |

## How is Grey Street Legal measured?

Brandwave collects information about searches that people make online using Grey Street Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grey street legal”
- “grey street legal gisborne”

## Which gisborne law firms compete with Grey Street Legal?

- [Woodward Chrisp](/demand/nz/brands/woodward-chrisp): Head-to-head: /demand/nz/compare/grey-street-legal-vs-woodward-chrisp
- [Nolans Lawyers](/demand/nz/brands/nolans-lawyers): Head-to-head: /demand/nz/compare/grey-street-legal-vs-nolans-lawyers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grey Street Legal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/grey-street-legal

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/grey-street-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.