---
title: "Grey Goose: search popularity and Share of Search in New Zealand"
description: "Grey Goose is a vodka brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/grey-goose"
publisher: "Brandwave"
---

# Grey Goose: search popularity and Share of Search in New Zealand

Grey Goose is a vodka brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grey Goose
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among vodka brands**: 17.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vodka brands | 2 | 17.4% | 2.1K |

- [Vodka brands](/demand/nz/categories/nz-vodka-brands)

## How has branded search demand for Grey Goose changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Grey Goose in New Zealand rose from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand decreased from 21.3% to 17.4%.
- Across the 11 months ending August 2026, Grey Goose’s estimated Share of Search among vodka brands in New Zealand peaked at 23.6% in December 2025 and was lowest at 16.8% in June 2026.

## How did search popularity change for New Zealand vodka brands in August 2026?

- In August 2026, Absolut gained estimated Share of Search among vodka brands in New Zealand, from 62.6% to 66.2%.
- In August 2026, 42 Below lost estimated Share of Search among vodka brands in New Zealand, from 13% to 10.5%.
- In August 2026, Grey Goose lost estimated Share of Search among vodka brands in New Zealand, from 18.5% to 17.4%.
- Estimated monthly branded searches for Belvedere in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vodka brands | 1.9K | 21.3% | 2 |
| Nov 2025 | Vodka brands | 1.9K | 21.6% | 2 |
| Dec 2025 | Vodka brands | 3.3K | 23.6% | 2 |
| Jan 2026 | Vodka brands | 2K | 18% | 2 |
| Feb 2026 | Vodka brands | 1.6K | 19% | 2 |
| Mar 2026 | Vodka brands | 1.7K | 19.6% | 2 |
| Apr 2026 | Vodka brands | 1.7K | 19% | 2 |
| May 2026 | Vodka brands | 2.1K | 18.9% | 2 |
| Jun 2026 | Vodka brands | 1.9K | 16.8% | 2 |
| Jul 2026 | Vodka brands | 2.1K | 18.5% | 2 |
| Aug 2026 | Vodka brands | 2.1K | 17.4% | 2 |
| Sep 2026 | Vodka brands | — | — | — |

## How is Grey Goose measured?

Brandwave collects information about searches that people make online using Grey Goose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “1 l of grey goose”
- “grey goose”
- “grey goose 1l”
- “grey goose cost”
- “grey goose near me”
- “grey goose nz”
- “grey goose online”
- “grey goose vodka”
- “greygoose”
- “greygoose com”
- “greygoose vodka”

## Which vodka brands compete with Grey Goose?

- [Absolut](/demand/nz/brands/absolut): Head-to-head: /demand/nz/compare/absolut-vs-grey-goose
- [42 Below](/demand/nz/brands/42-below): Head-to-head: /demand/nz/compare/42-below-vs-grey-goose
- [Belvedere](/demand/nz/brands/belvedere): Head-to-head: /demand/nz/compare/belvedere-vs-grey-goose
- [Stolichnaya](/demand/nz/brands/stolichnaya): Head-to-head: /demand/nz/compare/grey-goose-vs-stolichnaya

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grey Goose: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/grey-goose

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/grey-goose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.