--- title: "GreenPan: search popularity in New Zealand" description: "A maker of ceramic non-stick cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/greenpan" publisher: "Brandwave" --- # GreenPan: search popularity in New Zealand A maker of ceramic non-stick cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GreenPan - **Owned by**: The Cookware Company - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cookware brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookware brands | 5 | 3.1% | 480 | | Pots and pans brands | 6 | 3.3% | 480 | - [Cookware brands](/demand/nz/categories/nz-cookware-brands) - [Pots and pans brands](/demand/nz/categories/nz-pots-and-pans-brands) ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GreenPan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GreenPan is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for GreenPan changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GreenPan in New Zealand fell from 590 to 480. - Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand decreased from 4.5% to 3.1%. - Across the 12 months ending September 2026, GreenPan’s share of searches among cookware brands in New Zealand peaked at 4.5% in October 2025 and was lowest at 2.5% in June 2026. - Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand decreased from 4.8% to 3.3%. - Across the 12 months ending September 2026, GreenPan’s share of searches among pots and pans brands in New Zealand peaked at 4.8% in October 2025 and was lowest at 2.8% in June 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - In September 2026, Le Creuset gained share of searches among cookware brands in New Zealand, from 51.2% to 53.1%. - In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%. - Scanpan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 18.4% to 21.2% in September 2026. - GreenPan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026. - In September 2026, Tramontina rose from 8th to 7th among cookware brands in New Zealand. - In September 2026, Circulon fell from 7th to 8th among cookware brands in New Zealand. ## How did search popularity change for New Zealand pots and pans brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches. - In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%. - In September 2026, HexClad gained share of searches among pots and pans brands in New Zealand, from 4.3% to 4.8%. - In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%. - In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%. - Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookware brands | 590 | 4.5% | 5 | | Nov 2025 | Cookware brands | 590 | 3.3% | 6 | | Dec 2025 | Cookware brands | 880 | 4.3% | 4 | | Jan 2026 | Cookware brands | 590 | 3.9% | 5 | | Feb 2026 | Cookware brands | 480 | 4.1% | 5 | | Mar 2026 | Cookware brands | 480 | 3.5% | 5 | | Apr 2026 | Cookware brands | 590 | 4.3% | 5 | | May 2026 | Cookware brands | 590 | 3.9% | 5 | | Jun 2026 | Cookware brands | 390 | 2.5% | 7 | | Jul 2026 | Cookware brands | 480 | 2.9% | 7 | | Aug 2026 | Cookware brands | 480 | 2.9% | 6 | | Sep 2026 | Cookware brands | 480 | 3.1% | 5 | | Oct 2025 | Pots and pans brands | 590 | 4.8% | 6 | | Nov 2025 | Pots and pans brands | 590 | 3.5% | 6 | | Dec 2025 | Pots and pans brands | 880 | 4.5% | 6 | | Jan 2026 | Pots and pans brands | 590 | 4.1% | 6 | | Feb 2026 | Pots and pans brands | 480 | 4.3% | 6 | | Mar 2026 | Pots and pans brands | 480 | 3.8% | 6 | | Apr 2026 | Pots and pans brands | 590 | 4.5% | 6 | | May 2026 | Pots and pans brands | 590 | 4.2% | 6 | | Jun 2026 | Pots and pans brands | 390 | 2.8% | 6 | | Jul 2026 | Pots and pans brands | 480 | 3.2% | 6 | | Aug 2026 | Pots and pans brands | 480 | 3.2% | 6 | | Sep 2026 | Pots and pans brands | 480 | 3.3% | 6 | ## How are GreenPan’s branded searches counted? Brandwave collects information about searches that people make online using GreenPan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “greenpan” ## Which cookware brands compete with GreenPan? - [Le Creuset](/demand/nz/brands/le-creuset) - [Scanpan](/demand/nz/brands/scanpan): Head-to-head: /demand/nz/compare/greenpan-vs-scanpan - [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/greenpan-vs-tefal - [Staub](/demand/nz/brands/staub): Head-to-head: /demand/nz/compare/greenpan-vs-staub - [HexClad](/demand/nz/brands/hexclad): Head-to-head: /demand/nz/compare/greenpan-vs-hexclad - [Tramontina](/demand/nz/brands/tramontina): Head-to-head: /demand/nz/compare/greenpan-vs-tramontina - [Circulon](/demand/nz/brands/circulon) - [Essteele](/demand/nz/brands/essteele) ## Who owns GreenPan? GreenPan is owned by The Cookware Company. Brandwave does not track any other brands owned by The Cookware Company. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns GreenPan? GreenPan is owned by The Cookware Company. Brandwave does not track any other brands owned by The Cookware Company. ## Cite this page Brandwave. "GreenPan: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/greenpan This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/greenpan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.