--- title: "Greenies: search popularity in New Zealand" description: "Greenies makes dental dog treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/greenies" publisher: "Brandwave" --- # Greenies: search popularity in New Zealand Greenies makes dental dog treats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Greenies - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among skin and coat brands**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skin and coat brands | 3 | 9.1% | 390 | | Pet treat brands | 4 | 12.7% | 430 | - [Skin and coat brands](/demand/nz/categories/nz-skin-and-coat-brands) - [Pet treat brands](/demand/nz/categories/nz-pet-treat-brands) ## Top skin and coat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Greenies did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Royal Canin | 0 of 3 | 0 of 1 | 0 of 4 | | Purina | 0 of 3 | 0 of 1 | 0 of 4 | | Greenies | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about skin and coat brands - Asked ChatGPT "Which skin and coat brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best skin and coat brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best skin and coat brand in New Zealand for a healthy pet?": named none of the brands we track - Searched Google, AI Overview "dog skin supplement": named none of the brands we track Not named in any answer: Royal Canin, Purina and Greenies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Greenies changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Greenies in New Zealand rose from 350 to 430. - Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand increased from 7.9% to 9.1%. - Across the 12 months ending September 2026, Greenies’ share of searches among skin and coat brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 4.6% in April 2026. - Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand increased from 9.6% to 12.7%. - Across the 12 months ending September 2026, Greenies’ share of searches among pet treat brands in New Zealand peaked at 15.2% in May 2026 and was lowest at 6.7% in December 2025. ## How did search popularity change for New Zealand skin and coat brands in September 2026? - In September 2026, Greenies gained share of searches among skin and coat brands in New Zealand, from 7.7% to 9.1%. - In September 2026, Royal Canin lost share of searches among skin and coat brands in New Zealand, from 74.5% to 73.6%. - In September 2026, Purina lost share of searches among skin and coat brands in New Zealand, from 17.8% to 17.3%. ## How did search popularity change for New Zealand pet treat brands in September 2026? - In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%. - In September 2026, Greenies gained share of searches among pet treat brands in New Zealand, from 10.2% to 12.7%. - In September 2026, Schmackos gained share of searches among pet treat brands in New Zealand, from 7.4% to 9.4%. - In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%. - In September 2026, Animals Like Us lost share of searches among pet treat brands in New Zealand, from 28.3% to 26%. - In September 2026, Omega Plus lost share of searches among pet treat brands in New Zealand, from 4% to 3.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skin and coat brands | 320 | 7.9% | 3 | | Nov 2025 | Skin and coat brands | 260 | 7.6% | 3 | | Dec 2025 | Skin and coat brands | 170 | 4.8% | 3 | | Jan 2026 | Skin and coat brands | 210 | 5.4% | 3 | | Feb 2026 | Skin and coat brands | 210 | 5.6% | 3 | | Mar 2026 | Skin and coat brands | 260 | 5.6% | 3 | | Apr 2026 | Skin and coat brands | 210 | 4.6% | 3 | | May 2026 | Skin and coat brands | 320 | 7.6% | 3 | | Jun 2026 | Skin and coat brands | 260 | 6.4% | 3 | | Jul 2026 | Skin and coat brands | 260 | 6.3% | 3 | | Aug 2026 | Skin and coat brands | 320 | 7.7% | 3 | | Sep 2026 | Skin and coat brands | 390 | 9.1% | 3 | | Oct 2025 | Pet treat brands | 350 | 9.6% | 4 | | Nov 2025 | Pet treat brands | 290 | 8.8% | 4 | | Dec 2025 | Pet treat brands | 200 | 6.7% | 5 | | Jan 2026 | Pet treat brands | 230 | 7.6% | 5 | | Feb 2026 | Pet treat brands | 260 | 8.2% | 4 | | Mar 2026 | Pet treat brands | 310 | 9.5% | 4 | | Apr 2026 | Pet treat brands | 320 | 10.8% | 4 | | May 2026 | Pet treat brands | 460 | 15.2% | 3 | | Jun 2026 | Pet treat brands | 280 | 9.2% | 4 | | Jul 2026 | Pet treat brands | 300 | 8.8% | 4 | | Aug 2026 | Pet treat brands | 360 | 10.2% | 4 | | Sep 2026 | Pet treat brands | 430 | 12.7% | 4 | ## How are Greenies’ branded searches counted? Brandwave collects information about searches that people make online using Greenies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “greenies” - “greenies dog treats” ## Which skin and coat brands compete with Greenies? - [Royal Canin](/demand/nz/brands/royal-canin): Head-to-head: /demand/nz/compare/greenies-vs-royal-canin - [Purina](/demand/nz/brands/purina): Head-to-head: /demand/nz/compare/greenies-vs-purina ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Greenies: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/greenies This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/greenies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.