---
title: "Gray-Nicolls: search popularity and Share of Search in New Zealand"
description: "Gray-Nicolls makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gray-nicolls"
publisher: "Brandwave"
---

# Gray-Nicolls: search popularity and Share of Search in New Zealand

Gray-Nicolls makes cricket gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gray-Nicolls
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cricket gear brands**: 34.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cricket gear brands | 2 | 34.9% | 800 |

- [Cricket gear brands](/demand/nz/categories/nz-cricket-gear-brands)

## How has branded search demand for Gray-Nicolls changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gray-Nicolls in New Zealand fell from 1.5K to 800.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand decreased from 36.5% to 34.9%.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand peaked at 41.9% in January 2026 and was lowest at 34.9% in August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls fell from 1st to 2nd among cricket gear brands in New Zealand.

## How did search popularity change for New Zealand cricket gear brands in August 2026?

- In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
- In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
- In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
- In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
- In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cricket gear brands | 1.5K | 36.5% | 1 |
| Nov 2025 | Cricket gear brands | 2.1K | 38.9% | 1 |
| Dec 2025 | Cricket gear brands | 1.9K | 38.3% | 1 |
| Jan 2026 | Cricket gear brands | 1.6K | 41.9% | 1 |
| Feb 2026 | Cricket gear brands | 1.4K | 37.7% | 1 |
| Mar 2026 | Cricket gear brands | 1.4K | 35.3% | 1 |
| Apr 2026 | Cricket gear brands | 750 | 38.3% | 1 |
| May 2026 | Cricket gear brands | 670 | 41.1% | 1 |
| Jun 2026 | Cricket gear brands | 630 | 37.3% | 2 |
| Jul 2026 | Cricket gear brands | 620 | 36.7% | 1 |
| Aug 2026 | Cricket gear brands | 800 | 34.9% | 2 |
| Sep 2026 | Cricket gear brands | — | — | — |

## How is Gray-Nicolls measured?

Brandwave collects information about searches that people make online using Gray-Nicolls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bat gray nicolls”
- “gray nicolls”
- “gray nicolls co nz”
- “gray nicolls cricket”
- “gray nicolls cricket bag”
- “gray nicolls cricket bat”
- “gray nicolls cricket gear”
- “gray nicolls cricket pads”
- “gray nicolls gloves”
- “gray nicolls helmet”
- “gray nicolls kaboom”
- “gray nicolls near me”
- “gray nicolls nova”
- “gray nicolls nz”
- “gray nicolls online”
- “graynicolls”
- “graynicolls cricket”
- “graynicolls cricket bat”
- “graynicolls cricket gear”

## Which cricket gear brands compete with Gray-Nicolls?

- [Kookaburra](/demand/nz/brands/kookaburra): Head-to-head: /demand/nz/compare/gray-nicolls-vs-kookaburra
- [New Balance Cricket](/demand/nz/brands/new-balance-cricket): Head-to-head: /demand/nz/compare/gray-nicolls-vs-new-balance-cricket
- [Gunn & Moore](/demand/nz/brands/gunn-and-moore): Head-to-head: /demand/nz/compare/gray-nicolls-vs-gunn-and-moore
- [SS Cricket](/demand/nz/brands/ss-cricket): Head-to-head: /demand/nz/compare/gray-nicolls-vs-ss-cricket

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gray-Nicolls: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gray-nicolls

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gray-nicolls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.