--- title: "Grand Theft Auto: search popularity and Share of Search in New Zealand" description: "Grand Theft Auto is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/grand-theft-auto" publisher: "Brandwave" --- # Grand Theft Auto: search popularity and Share of Search in New Zealand Grand Theft Auto is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Grand Theft Auto - **Owned by**: Rockstar Games - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among video game franchises**: 52.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game franchises | 1 | 52.6% | 84K | - [Video game franchises](/demand/nz/categories/nz-video-game-franchises) ## How has branded search demand for Grand Theft Auto changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Grand Theft Auto in New Zealand rose from 24.7K to 84K. - Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand increased from 24.6% to 52.6%. - Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand peaked at 64.1% in June 2026 and was lowest at 24.6% in October 2025. - Across the 11 months ending August 2026, Grand Theft Auto rose from 2nd to 1st among video game franchises in New Zealand. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. - In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%. - In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%. - In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%. - In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%. - In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game franchises | 24.7K | 24.6% | 2 | | Nov 2025 | Video game franchises | 38.3K | 32% | 2 | | Dec 2025 | Video game franchises | 27.8K | 27.8% | 2 | | Jan 2026 | Video game franchises | 29.2K | 33.9% | 1 | | Feb 2026 | Video game franchises | 32K | 33.3% | 2 | | Mar 2026 | Video game franchises | 26.2K | 25.3% | 2 | | Apr 2026 | Video game franchises | 30.1K | 31.9% | 2 | | May 2026 | Video game franchises | 60.3K | 47.2% | 1 | | Jun 2026 | Video game franchises | 137K | 64.1% | 1 | | Jul 2026 | Video game franchises | 56.9K | 44.1% | 1 | | Aug 2026 | Video game franchises | 84K | 52.6% | 1 | | Sep 2026 | Video game franchises | — | — | — | ## How is Grand Theft Auto measured? Brandwave collects information about searches that people make online using Grand Theft Auto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “grand theft auto” - “grand theft auto 4” - “grand theft auto game” - “grand theft auto near me” - “grand theft auto nz” - “grand theft auto online” - “grand theft auto ps5” - “grand theft auto video game” - “grandtheftauto” - “grandtheftauto game” - “gta” - “gta 5” - “gta 6” - “gta 6 pre order” - “gta san andreas” - “gta v” - “gta vi” - “rockstargames com” ## Which video game franchises compete with Grand Theft Auto? - [Fortnite](/demand/nz/brands/fortnite): Head-to-head: /demand/nz/compare/fortnite-vs-grand-theft-auto - [Call of Duty](/demand/nz/brands/call-of-duty): Head-to-head: /demand/nz/compare/call-of-duty-vs-grand-theft-auto - [Pokémon](/demand/nz/brands/pokemon): Head-to-head: /demand/nz/compare/grand-theft-auto-vs-pokemon - [The Legend of Zelda](/demand/nz/brands/the-legend-of-zelda): Head-to-head: /demand/nz/compare/grand-theft-auto-vs-the-legend-of-zelda - [Mario Kart](/demand/nz/brands/mario-kart): Head-to-head: /demand/nz/compare/grand-theft-auto-vs-mario-kart - [EA Sports FC](/demand/nz/brands/ea-sports-fc) ## Who owns Grand Theft Auto? Grand Theft Auto is owned by Rockstar Games. Brandwave does not track any other brands owned by Rockstar Games. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Grand Theft Auto? Grand Theft Auto is owned by Rockstar Games. Brandwave does not track any other brands owned by Rockstar Games. ## Cite this page Brandwave. "Grand Theft Auto: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/grand-theft-auto This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/grand-theft-auto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.