---
title: "Grammarly: search popularity and Share of Search in New Zealand"
description: "Grammarly provides tools and services to improve grammar and edit written content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/grammarly"
publisher: "Brandwave"
---

# Grammarly: search popularity and Share of Search in New Zealand

Grammarly provides tools and services to improve grammar and edit written content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Grammarly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among writing assistants**: 56.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Writing assistants | 1 | 56.2% | 54.3K |

- [Writing assistants](/demand/nz/categories/nz-writing-assistants)

## How has branded search demand for Grammarly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Grammarly in New Zealand fell from 63.6K to 54.3K.
- Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand decreased from 57.3% to 56.2%.
- Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand peaked at 68.4% in January 2026 and was lowest at 55.5% in May 2026.

## How did search popularity change for New Zealand writing assistants in August 2026?

- In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.
- In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.
- In August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.
- In August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.
- Estimated monthly branded searches for Hemingway Editor in New Zealand fell 14% over 11 measured months, from 500 to 430 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Writing assistants | 63.6K | 57.3% | 1 |
| Nov 2025 | Writing assistants | 44.4K | 62.4% | 1 |
| Dec 2025 | Writing assistants | 23.9K | 66.2% | 1 |
| Jan 2026 | Writing assistants | 27.5K | 68.4% | 1 |
| Feb 2026 | Writing assistants | 40K | 63.8% | 1 |
| Mar 2026 | Writing assistants | 77.8K | 56.4% | 1 |
| Apr 2026 | Writing assistants | 53.5K | 60.2% | 1 |
| May 2026 | Writing assistants | 55.3K | 55.5% | 1 |
| Jun 2026 | Writing assistants | 49.7K | 57.7% | 1 |
| Jul 2026 | Writing assistants | 36.2K | 62.3% | 1 |
| Aug 2026 | Writing assistants | 54.3K | 56.2% | 1 |
| Sep 2026 | Writing assistants | — | — | — |

## How is Grammarly measured?

Brandwave collects information about searches that people make online using Grammarly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grammarly”
- “grammarly checker”
- “grammarly com”
- “grammarly correct”
- “grammarly cost”
- “grammarly for chrome”
- “grammarly for mac”
- “grammarly for microsoft word”
- “grammarly for windows”
- “grammarly for word”
- “grammarly free”
- “grammarly grammar”
- “grammarly grammar check”
- “grammarly nz”
- “grammarly online”
- “grammarly proofreading”
- “grammarly student discount”
- “grammarly web”
- “grammarly writing”
- “my grammarly”

## Which writing assistants compete with Grammarly?

- [QuillBot](/demand/nz/brands/quillbot): Head-to-head: /demand/nz/compare/grammarly-vs-quillbot
- [Hemingway Editor](/demand/nz/brands/hemingway-editor): Head-to-head: /demand/nz/compare/grammarly-vs-hemingway-editor
- [Wordtune](/demand/nz/brands/wordtune): Head-to-head: /demand/nz/compare/grammarly-vs-wordtune
- [ProWritingAid](/demand/nz/brands/prowritingaid): Head-to-head: /demand/nz/compare/grammarly-vs-prowritingaid

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Grammarly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/grammarly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/grammarly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.