---
title: "Graham & Dobson: search popularity and Share of Search in New Zealand"
description: "Graham & Dobson provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/graham-dobson"
publisher: "Brandwave"
---

# Graham & Dobson: search popularity and Share of Search in New Zealand

Graham & Dobson provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Graham & Dobson
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne accounting firms**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne accounting firms | 3 | 2.4% | 100 |

- [Gisborne accounting firms](/demand/nz/categories/nz-gisborne-accounting-firms)

## How has branded search demand for Graham & Dobson changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Graham & Dobson in New Zealand fell from 110 to 100.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.4% in August 2026.

## How did search popularity change for New Zealand gisborne accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.
- In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
- Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne accounting firms | 110 | 2.8% | 3 |
| Nov 2025 | Gisborne accounting firms | 100 | 2.5% | 3 |
| Dec 2025 | Gisborne accounting firms | 90 | 2.8% | 3 |
| Jan 2026 | Gisborne accounting firms | 100 | 3.2% | 3 |
| Feb 2026 | Gisborne accounting firms | 130 | 3.3% | 3 |
| Mar 2026 | Gisborne accounting firms | 160 | 2.9% | 3 |
| Apr 2026 | Gisborne accounting firms | 160 | 4.3% | 3 |
| May 2026 | Gisborne accounting firms | 160 | 3.9% | 3 |
| Jun 2026 | Gisborne accounting firms | 160 | 4.1% | 3 |
| Jul 2026 | Gisborne accounting firms | 140 | 3.6% | 3 |
| Aug 2026 | Gisborne accounting firms | 100 | 2.4% | 3 |
| Sep 2026 | Gisborne accounting firms | — | — | — |

## How is Graham & Dobson measured?

Brandwave collects information about searches that people make online using Graham & Dobson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “graham & dobson”
- “graham and dobson”
- “graham and dobson gisborne”

## Which gisborne accounting firms compete with Graham & Dobson?

- [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-graham-dobson
- [Traktion](/demand/nz/brands/traktion): Head-to-head: /demand/nz/compare/graham-dobson-vs-traktion
- [ALB Accounting](/demand/nz/brands/alb-accounting): Head-to-head: /demand/nz/compare/alb-accounting-vs-graham-dobson

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Graham & Dobson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/graham-dobson

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/graham-dobson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.