--- title: "Gowing & Co Lawyers: search popularity in New Zealand" description: "Gowing & Co Lawyers is a law firm in Whakatane. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gowing-and-co-lawyers" publisher: "Brandwave" --- # Gowing & Co Lawyers: search popularity in New Zealand Gowing & Co Lawyers is a law firm in Whakatane. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gowing & Co Lawyers - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among whakatane law firms**: 0% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whakatane law firms | 7 | 0% | 0 | - [Whakatane law firms](/demand/nz/locations/whakatane/law-firms) ## Top whakatane law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gowing & Co Lawyers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gowing & Co Lawyers is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apogee Legal | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Holland Beckett | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Robinson Law | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hamertons Lawyers | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Gowing & Co Lawyers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Buddle McCleary Kennedy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eastbay Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whakatane law firms - Asked ChatGPT "Which law firm should I hire in Whakatāne, New Zealand?": 1. Hamertons Lawyers, 2. Apogee Legal, 3. Robinson Law, 4. Holland Beckett - Asked ChatGPT "What are the best law firms in Whakatāne, New Zealand?": 1. Apogee Legal, 2. Holland Beckett, 3. Gowing & Co Lawyers, 4. Robinson Law - Asked ChatGPT "What's the best law firm in Whakatāne, New Zealand for legal help?": 1. Apogee Legal, 2. Holland Beckett, 3. Robinson Law, 4. Gowing & Co Lawyers - Searched Google, AI Overview "family lawyer whakatane": 1. Holland Beckett, 2. Robinson Law Not named in any answer: Buddle McCleary Kennedy and Eastbay Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Gowing & Co Lawyers changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gowing & Co Lawyers in New Zealand held steady at 0. - Across the 12 months ending September 2026, Gowing & Co Lawyers’ share of searches among whakatane law firms in New Zealand peaked at 1.8% in February 2026 and was lowest at 0% in October 2025. ## How did search popularity change for New Zealand whakatane law firms in September 2026? - In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches. - In September 2026, Hamertons Lawyers gained share of searches among whakatane law firms in New Zealand, from 31.6% to 35.9%. - In September 2026, Robinson Law lost share of searches among whakatane law firms in New Zealand, from 21.1% to 17.9%. - In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%. - Estimated monthly branded searches for Buddle McCleary Kennedy in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in September 2026. - Estimated monthly branded searches for Eastbay Law in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whakatane law firms | 0 | 0% | 7 | | Nov 2025 | Whakatane law firms | 0 | 0% | 7 | | Dec 2025 | Whakatane law firms | 0 | 0% | 7 | | Jan 2026 | Whakatane law firms | 0 | 0% | 7 | | Feb 2026 | Whakatane law firms | 10 | 1.8% | 7 | | Mar 2026 | Whakatane law firms | 0 | 0% | 7 | | Apr 2026 | Whakatane law firms | 0 | 0% | 7 | | May 2026 | Whakatane law firms | 0 | 0% | 7 | | Jun 2026 | Whakatane law firms | 0 | 0% | 7 | | Jul 2026 | Whakatane law firms | 0 | 0% | 7 | | Aug 2026 | Whakatane law firms | 0 | 0% | 7 | | Sep 2026 | Whakatane law firms | 0 | 0% | 7 | ## How are Gowing & Co Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Gowing & Co Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gowing & co lawyers whakatane” ## Which whakatane law firms compete with Gowing & Co Lawyers? - [Hamertons Lawyers](/demand/nz/brands/hamertons-lawyers) - [Holland Beckett](/demand/nz/brands/holland-beckett): Head-to-head: /demand/nz/compare/gowing-and-co-lawyers-vs-holland-beckett - [Robinson Law](/demand/nz/brands/robinson-law): Head-to-head: /demand/nz/compare/gowing-and-co-lawyers-vs-robinson-law - [Apogee Legal](/demand/nz/brands/apogee-legal): Head-to-head: /demand/nz/compare/apogee-legal-vs-gowing-and-co-lawyers - [Buddle McCleary Kennedy](/demand/nz/brands/buddle-mccleary-kennedy): Head-to-head: /demand/nz/compare/buddle-mccleary-kennedy-vs-gowing-and-co-lawyers - [Eastbay Law](/demand/nz/brands/eastbay-law): Head-to-head: /demand/nz/compare/eastbay-law-vs-gowing-and-co-lawyers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gowing & Co Lawyers: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gowing-and-co-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gowing-and-co-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.