---
title: "Govee: search popularity and Share of Search in New Zealand"
description: "Govee makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/govee"
publisher: "Brandwave"
---

# Govee: search popularity and Share of Search in New Zealand

Govee makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Govee
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among smart lighting brands**: 49.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smart lighting brands | 1 | 49.9% | 15.8K |

- [Smart lighting brands](/demand/nz/categories/nz-smart-lighting-brands)

## How has branded search demand for Govee changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Govee in New Zealand fell from 17K to 15.8K.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand decreased from 63.2% to 49.9%.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand peaked at 68.1% in April 2026 and was lowest at 49.9% in August 2026.

## How did search popularity change for New Zealand smart lighting brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.
- In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.
- Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.
- Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smart lighting brands | 17K | 63.2% | 1 |
| Nov 2025 | Smart lighting brands | 17K | 60.1% | 1 |
| Dec 2025 | Smart lighting brands | 14.1K | 53.8% | 1 |
| Jan 2026 | Smart lighting brands | 16.2K | 57.9% | 1 |
| Feb 2026 | Smart lighting brands | 14.4K | 61.6% | 1 |
| Mar 2026 | Smart lighting brands | 17.5K | 63.5% | 1 |
| Apr 2026 | Smart lighting brands | 25.7K | 68.1% | 1 |
| May 2026 | Smart lighting brands | 19.4K | 58.6% | 1 |
| Jun 2026 | Smart lighting brands | 17.4K | 54.7% | 1 |
| Jul 2026 | Smart lighting brands | 18.7K | 55.1% | 1 |
| Aug 2026 | Smart lighting brands | 15.8K | 49.9% | 1 |
| Sep 2026 | Smart lighting brands | — | — | — |

## How is Govee measured?

Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “govee”
- “govee com”
- “govee floor lamp”
- “govee lamp”
- “govee led”
- “govee led lights”
- “govee led strip”
- “govee led strip lights”
- “govee light bars”
- “govee light bulb”
- “govee light strip”
- “govee lights”
- “govee near me”
- “govee nz”
- “govee out door lights”
- “govee rgbic led strip lights”
- “govee strip lights”
- “govee table lamp”
- “govee tv backlights”
- “we govee”

## Which smart lighting brands compete with Govee?

- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/govee-vs-tp-link-tapo
- [Philips Hue](/demand/nz/brands/philips-hue): Head-to-head: /demand/nz/compare/govee-vs-philips-hue
- [Nanoleaf](/demand/nz/brands/nanoleaf): Head-to-head: /demand/nz/compare/govee-vs-nanoleaf
- [LIFX](/demand/nz/brands/lifx): Head-to-head: /demand/nz/compare/govee-vs-lifx

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Govee: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/govee

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/govee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.