--- title: "Gorilla Glue: search popularity in New Zealand" description: "Gorilla Glue makes adhesives and tapes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gorilla-glue" publisher: "Brandwave" --- # Gorilla Glue: search popularity in New Zealand Gorilla Glue makes adhesives and tapes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gorilla Glue - **Owned by**: The Gorilla Glue Company - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hot glue gun brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot glue gun brands | 5 | 5% | 1.3K | | Adhesive and sealant brands | 2 | 19.3% | 1.3K | | Epoxy brands | 1 | 43% | 1.3K | - [Hot glue gun brands](/demand/nz/categories/nz-hot-glue-gun-brands) - [Adhesive and sealant brands](/demand/nz/categories/nz-adhesive-and-sealant-brands) - [Epoxy brands](/demand/nz/categories/nz-epoxy-brands) ## Top hot glue gun brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gorilla Glue did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryobi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Gloo | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | DeWalt | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gorilla Glue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot glue gun brands - Asked ChatGPT "Which hot glue gun brand should I buy in New Zealand?": 1. Ryobi, 2. Gloo, 3. Bosch - Asked ChatGPT "What are the best hot glue gun brands in New Zealand?": 1. Ryobi, 2. Bosch, 3. Gloo, 4. DeWalt - Asked ChatGPT "What's the best hot glue gun brand in New Zealand for craft projects?": 1. Gloo, 2. Bosch - Searched Google, AI Overview "hot glue gun nz": 1. Ryobi, 2. Bosch - Searched Google, AI Overview "mini glue gun": named none of the brands we track Not named in any answer: Makita, Milwaukee and Gorilla Glue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Gorilla Glue changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Glue in New Zealand rose from 1K to 1.3K. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among hot glue gun brands in New Zealand peaked at 5% in September 2026 and was lowest at 3.6% in December 2025. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand increased from 16.3% to 19.3%. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among adhesive and sealant brands in New Zealand peaked at 19.3% in September 2026 and was lowest at 14.6% in June 2026. - Across the 12 months ending September 2026, Gorilla Glue rose from 4th to 2nd among adhesive and sealant brands in New Zealand. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand increased from 37.5% to 43%. - Across the 12 months ending September 2026, Gorilla Glue’s share of searches among epoxy brands in New Zealand peaked at 43% in September 2026 and was lowest at 36% in August 2026. - Across the 12 months ending September 2026, Gorilla Glue rose from 2nd to 1st among epoxy brands in New Zealand. ## How did search popularity change for New Zealand hot glue gun brands in September 2026? - In September 2026, Makita gained share of searches among hot glue gun brands in New Zealand, from 32.1% to 35.2%. - In September 2026, Ryobi gained share of searches among hot glue gun brands in New Zealand, from 26.5% to 28.9%. - In September 2026, Gorilla Glue gained share of searches among hot glue gun brands in New Zealand, from 4.2% to 5%. - In September 2026, Milwaukee lost share of searches among hot glue gun brands in New Zealand, from 15.8% to 11.4%. - In September 2026, DeWalt lost share of searches among hot glue gun brands in New Zealand, from 21.1% to 19.3%. - Estimated monthly branded searches for Gloo in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. - In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%. - Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026. - In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## How did search popularity change for New Zealand epoxy brands in September 2026? - In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches. - In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%. - In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%. - In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot glue gun brands | 1K | 4.7% | 5 | | Nov 2025 | Hot glue gun brands | 1K | 3.8% | 5 | | Dec 2025 | Hot glue gun brands | 880 | 3.6% | 5 | | Jan 2026 | Hot glue gun brands | 880 | 4.1% | 5 | | Feb 2026 | Hot glue gun brands | 880 | 4.2% | 5 | | Mar 2026 | Hot glue gun brands | 1K | 4.5% | 5 | | Apr 2026 | Hot glue gun brands | 880 | 4.2% | 5 | | May 2026 | Hot glue gun brands | 880 | 4.3% | 5 | | Jun 2026 | Hot glue gun brands | 880 | 4% | 5 | | Jul 2026 | Hot glue gun brands | 1K | 4.9% | 5 | | Aug 2026 | Hot glue gun brands | 1K | 4.2% | 5 | | Sep 2026 | Hot glue gun brands | 1.3K | 5% | 5 | | Oct 2025 | Adhesive and sealant brands | 1K | 16.3% | 4 | | Nov 2025 | Adhesive and sealant brands | 1K | 17.8% | 3 | | Dec 2025 | Adhesive and sealant brands | 880 | 16.2% | 5 | | Jan 2026 | Adhesive and sealant brands | 880 | 14.9% | 5 | | Feb 2026 | Adhesive and sealant brands | 880 | 15.7% | 5 | | Mar 2026 | Adhesive and sealant brands | 1K | 16.7% | 4 | | Apr 2026 | Adhesive and sealant brands | 880 | 15.3% | 5 | | May 2026 | Adhesive and sealant brands | 880 | 15.2% | 5 | | Jun 2026 | Adhesive and sealant brands | 880 | 14.6% | 5 | | Jul 2026 | Adhesive and sealant brands | 1K | 16.3% | 3 | | Aug 2026 | Adhesive and sealant brands | 1K | 15.4% | 4 | | Sep 2026 | Adhesive and sealant brands | 1.3K | 19.3% | 2 | | Oct 2025 | Epoxy brands | 1K | 37.5% | 2 | | Nov 2025 | Epoxy brands | 1K | 41.5% | 1 | | Dec 2025 | Epoxy brands | 880 | 37.8% | 2 | | Jan 2026 | Epoxy brands | 880 | 37.4% | 2 | | Feb 2026 | Epoxy brands | 880 | 38.6% | 2 | | Mar 2026 | Epoxy brands | 1K | 41.7% | 1 | | Apr 2026 | Epoxy brands | 880 | 38.4% | 2 | | May 2026 | Epoxy brands | 880 | 37.9% | 2 | | Jun 2026 | Epoxy brands | 880 | 38.4% | 2 | | Jul 2026 | Epoxy brands | 1K | 42% | 1 | | Aug 2026 | Epoxy brands | 1K | 36% | 2 | | Sep 2026 | Epoxy brands | 1.3K | 43% | 1 | ## How are Gorilla Glue’s branded searches counted? Brandwave collects information about searches that people make online using Gorilla Glue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gorilla glue” - “gorilla-glue” ## Which hot glue gun brands compete with Gorilla Glue? - [Makita](/demand/nz/brands/makita) - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/gorilla-glue-vs-ryobi - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-gorilla-glue - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/gorilla-glue-vs-milwaukee - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-gorilla-glue - [Gloo](/demand/nz/brands/gloo): Head-to-head: /demand/nz/compare/gloo-vs-gorilla-glue ## Who owns Gorilla Glue? Gorilla Glue is owned by The Gorilla Glue Company. Brandwave does not track any other brands owned by The Gorilla Glue Company. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gorilla Glue? Gorilla Glue is owned by The Gorilla Glue Company. Brandwave does not track any other brands owned by The Gorilla Glue Company. ## Cite this page Brandwave. "Gorilla Glue: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gorilla-glue This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gorilla-glue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.