---
title: "Gordon's: search popularity and Share of Search in New Zealand"
description: "Gordon's is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gordons"
publisher: "Brandwave"
---

# Gordon's: search popularity and Share of Search in New Zealand

Gordon's is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gordon's
- **Owned by**: Diageo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gin brands**: 24.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 1 | 24.6% | 3K |

- [Gin brands](/demand/nz/categories/nz-gin-brands)

## How has branded search demand for Gordon's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gordon's in New Zealand held steady, from 3.2K to 3K.
- Across the 11 months ending August 2026, Gordon's’ estimated Share of Search among gin brands in New Zealand peaked at 24.9% in October 2025 and was lowest at 20.4% in January 2026.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
- In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
- Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 3.2K | 24.9% | 1 |
| Nov 2025 | Gin brands | 3.2K | 22.6% | 2 |
| Dec 2025 | Gin brands | 5.1K | 22.1% | 2 |
| Jan 2026 | Gin brands | 2.6K | 20.4% | 3 |
| Feb 2026 | Gin brands | 2.3K | 22.7% | 2 |
| Mar 2026 | Gin brands | 2.6K | 23.7% | 1 |
| Apr 2026 | Gin brands | 2.3K | 21% | 2 |
| May 2026 | Gin brands | 2.4K | 20.9% | 1 |
| Jun 2026 | Gin brands | 2.3K | 22.4% | 1 |
| Jul 2026 | Gin brands | 2.8K | 24% | 1 |
| Aug 2026 | Gin brands | 3K | 24.6% | 1 |
| Sep 2026 | Gin brands | — | — | — |

## How is Gordon's measured?

Brandwave collects information about searches that people make online using Gordon's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cheapest gordons gin”
- “gordons gin”
- “gordons gin 1 litre”
- “gordons gin 1l”
- “gordons gin and soda”
- “gordons gin and tonic”
- “gordons gin and tonic can”
- “gordons gin price”
- “gordons pink gin”
- “gordons pink gin and soda”
- “gordons premium pink gin”

## Which gin brands compete with Gordon's?

- [Bombay Sapphire](/demand/nz/brands/bombay-sapphire): Head-to-head: /demand/nz/compare/bombay-sapphire-vs-gordons
- [Scapegrace](/demand/nz/brands/scapegrace): Head-to-head: /demand/nz/compare/gordons-vs-scapegrace
- [Tanqueray](/demand/nz/brands/tanqueray): Head-to-head: /demand/nz/compare/gordons-vs-tanqueray
- [Roku Gin](/demand/nz/brands/roku-gin): Head-to-head: /demand/nz/compare/gordons-vs-roku-gin
- [Hendrick's](/demand/nz/brands/hendricks): Head-to-head: /demand/nz/compare/gordons-vs-hendricks
- [Four Pillars](/demand/nz/brands/four-pillars)

## Who owns Gordon's?

Gordon's is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Johnnie Walker and Tanqueray, owned by the same company, in New Zealand.

- [Diageo](/demand/nz/companies/diageo): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Gordon's?

Gordon's is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Johnnie Walker and Tanqueray, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Gordon's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gordons

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gordons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.