--- title: "GoPro: search popularity and Share of Search in New Zealand" description: "GoPro offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gopro" publisher: "Brandwave" --- # GoPro: search popularity and Share of Search in New Zealand GoPro offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GoPro - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among action camera brands**: 28.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Action camera brands | 2 | 28.2% | 15.9K | | Camera brands | 4 | 12.5% | 15.9K | - [Action camera brands](/demand/nz/categories/nz-action-camera-brands) - [Camera brands](/demand/nz/categories/nz-camera-brands) ## How has branded search demand for GoPro changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for GoPro in New Zealand fell from 18.5K to 15.9K. - Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand decreased from 36% to 28.2%. - Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands in New Zealand peaked at 36.4% in November 2025 and was lowest at 28.2% in August 2026. - Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand decreased from 15.6% to 12.5%. - Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 12.5% in July 2026. - Across the 11 months ending August 2026, GoPro fell from 3rd to 4th among camera brands in New Zealand. ## How did search popularity change for New Zealand action camera brands in August 2026? - In August 2026, Insta360 gained estimated Share of Search among action camera brands in New Zealand, from 19.6% to 22.5%. - In August 2026, DJI lost estimated Share of Search among action camera brands in New Zealand, from 51.6% to 49.1%. - GoPro’s estimated Share of Search among action camera brands in New Zealand has lost ground for 3 months in a row, from 30.7% to 28.2% in August 2026. - Estimated monthly branded searches for AKASO in New Zealand rose 62.5% over 11 measured months, from 80 to 130 in August 2026. ## How did search popularity change for New Zealand camera brands in August 2026? - In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%. - In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%. - In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%. - In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%. - Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026. - Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Action camera brands | 18.5K | 36% | 2 | | Nov 2025 | Action camera brands | 22.6K | 36.4% | 2 | | Dec 2025 | Action camera brands | 23.2K | 35.7% | 2 | | Jan 2026 | Action camera brands | 19.4K | 34% | 2 | | Feb 2026 | Action camera brands | 15.7K | 33.5% | 2 | | Mar 2026 | Action camera brands | 15.5K | 33% | 2 | | Apr 2026 | Action camera brands | 14.9K | 29.1% | 2 | | May 2026 | Action camera brands | 15K | 30.7% | 2 | | Jun 2026 | Action camera brands | 15.2K | 29.6% | 2 | | Jul 2026 | Action camera brands | 15.3K | 28.6% | 2 | | Aug 2026 | Action camera brands | 15.9K | 28.2% | 2 | | Sep 2026 | Action camera brands | — | — | — | | Oct 2025 | Camera brands | 18.5K | 15.6% | 3 | | Nov 2025 | Camera brands | 22.6K | 15.3% | 3 | | Dec 2025 | Camera brands | 23.2K | 16.1% | 3 | | Jan 2026 | Camera brands | 19.4K | 15.7% | 3 | | Feb 2026 | Camera brands | 15.7K | 15.7% | 3 | | Mar 2026 | Camera brands | 15.5K | 14.3% | 3 | | Apr 2026 | Camera brands | 14.9K | 13.3% | 4 | | May 2026 | Camera brands | 15K | 12.6% | 4 | | Jun 2026 | Camera brands | 15.2K | 12.9% | 3 | | Jul 2026 | Camera brands | 15.3K | 12.5% | 4 | | Aug 2026 | Camera brands | 15.9K | 12.5% | 4 | | Sep 2026 | Camera brands | — | — | — | ## How is GoPro measured? Brandwave collects information about searches that people make online using GoPro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gopro” - “gopro 13” - “gopro 360” - “gopro 4” - “gopro action camera” - “gopro camera” - “gopro chest harness” - “gopro com” - “gopro hero” - “gopro hero 10” - “gopro hero 11” - “gopro hero 13” - “gopro hero 3” - “gopro hero 7” - “gopro hero 9” - “gopro hero12” - “gopro hero5” - “gopro lens” - “gopro max 2” - “gopro mirrorless” - “gopro mounts” - “gopro near me” - “gopro new zealand” - “gopro nz” - “gopro online” - “gopro quik” ## Which action camera brands compete with GoPro? - [DJI](/demand/nz/brands/dji): Head-to-head: /demand/nz/compare/dji-vs-gopro - [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/gopro-vs-insta360 - [AKASO](/demand/nz/brands/akaso): Head-to-head: /demand/nz/compare/akaso-vs-gopro ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "GoPro: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gopro This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gopro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.