--- title: "Google: search popularity and Share of Search in New Zealand" description: "Google is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google" publisher: "Brandwave" --- # Google: search popularity and Share of Search in New Zealand Google is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among search engines**: 95.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Search engines | 1 | 95.9% | 2.7M | - [Search engines](/demand/nz/categories/nz-search-engines) ## How has branded search demand for Google changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google in New Zealand rose from 2.2M to 2.7M. - Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand peaked at 96.7% in March 2026 and was lowest at 93.5% in December 2025. ## How did search popularity change for New Zealand search engines in August 2026? - In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%. - Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026. - Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026. - Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026. - Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Search engines | 2.2M | 95.7% | 1 | | Nov 2025 | Search engines | 2.1M | 95.4% | 1 | | Dec 2025 | Search engines | 1.4M | 93.5% | 1 | | Jan 2026 | Search engines | 1.5M | 93.7% | 1 | | Feb 2026 | Search engines | 2.3M | 95.8% | 1 | | Mar 2026 | Search engines | 3M | 96.7% | 1 | | Apr 2026 | Search engines | 1.9M | 95.1% | 1 | | May 2026 | Search engines | 2.7M | 96% | 1 | | Jun 2026 | Search engines | 2.7M | 96.1% | 1 | | Jul 2026 | Search engines | 1.9M | 95.2% | 1 | | Aug 2026 | Search engines | 2.7M | 95.9% | 1 | | Sep 2026 | Search engines | — | — | — | ## How is Google measured? Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “disk google” - “google” - “google calendar” - “google cla” - “google com” - “google docs” - “google docs forms” - “google documents” - “google flights” - “google games” - “google near me” - “google new zealand” - “google nz” - “google online” - “google photos” - “google presentation software” - “google search” - “google search engine” - “google sheets” ## Which search engines compete with Google? - [DuckDuckGo](/demand/nz/brands/duckduckgo): Head-to-head: /demand/nz/compare/duckduckgo-vs-google - [Bing](/demand/nz/brands/bing): Head-to-head: /demand/nz/compare/bing-vs-google - [Yahoo](/demand/nz/brands/yahoo): Head-to-head: /demand/nz/compare/google-vs-yahoo - [Ecosia](/demand/nz/brands/ecosia): Head-to-head: /demand/nz/compare/ecosia-vs-google ## Who owns Google? Google is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google? Google is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.