--- title: "Google Workspace: search popularity and Share of Search in New Zealand" description: "Google Workspace provides tools and services to provide hosted business email accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-workspace" publisher: "Brandwave" --- # Google Workspace: search popularity and Share of Search in New Zealand Google Workspace provides tools and services to provide hosted business email accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Workspace - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among office suites**: 12.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Office suites | 2 | 12.4% | 10.7K | - [Office suites](/demand/nz/categories/nz-office-suites) ## How has branded search demand for Google Workspace changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace in New Zealand rose from 7.9K to 10.7K. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among office suites in New Zealand increased from 7.3% to 12.4%. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among office suites in New Zealand peaked at 15.4% in February 2026 and was lowest at 7.3% in October 2025. ## How did search popularity change for New Zealand office suites in August 2026? - In August 2026, LibreOffice gained estimated Share of Search among office suites in New Zealand, from 4.7% to 6.1%. - In August 2026, Google Workspace lost estimated Share of Search among office suites in New Zealand, from 14.1% to 12.4%. - Estimated monthly branded searches for Microsoft 365 in New Zealand fell 26.1% over 11 measured months, from 95.4K to 70.5K in August 2026. - Estimated monthly branded searches for Zoho Workplace in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Office suites | 7.9K | 7.3% | 2 | | Nov 2025 | Office suites | 7.6K | 7.9% | 2 | | Dec 2025 | Office suites | 6.5K | 11.5% | 2 | | Jan 2026 | Office suites | 9.3K | 12.6% | 2 | | Feb 2026 | Office suites | 17.4K | 15.4% | 2 | | Mar 2026 | Office suites | 9.7K | 7.9% | 2 | | Apr 2026 | Office suites | 9.6K | 11.1% | 2 | | May 2026 | Office suites | 12.7K | 11.7% | 2 | | Jun 2026 | Office suites | 12.6K | 12.7% | 2 | | Jul 2026 | Office suites | 13.2K | 14.1% | 2 | | Aug 2026 | Office suites | 10.7K | 12.4% | 2 | | Sep 2026 | Office suites | — | — | — | ## How is Google Workspace measured? Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “admin google workspace” - “g suite” - “g suite admin” - “google g suite” - “google workspace” - “google workspace admin” - “google workspace admin console” - “google workspace business starter” - “google workspace cost” - “google workspace email” - “google workspace for business” - “google workspace for education” - “google workspace for nonprofits” - “google workspace individual” - “google workspace marketplace” - “google workspace nz” - “google workspace office” - “google workspace planner” - “google workspace pricing” - “google workspace shared drives” - “google workspace sheets” - “google workspace spaces” - “google workspace suite” - “googleworkspace” - “googleworkspace email” - “googleworkspace office” - “googleworkspace pricing” - “workspace google com” ## Which office suites compete with Google Workspace? - [Microsoft 365](/demand/nz/brands/microsoft-365): Head-to-head: /demand/nz/compare/google-workspace-vs-microsoft-365 - [LibreOffice](/demand/nz/brands/libreoffice): Head-to-head: /demand/nz/compare/google-workspace-vs-libreoffice - [Zoho Workplace](/demand/nz/brands/zoho-workplace): Head-to-head: /demand/nz/compare/google-workspace-vs-zoho-workplace ## Who owns Google Workspace? Google Workspace is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Workspace? Google Workspace is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Workspace: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-workspace This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-workspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.