--- title: "Google Translate: search popularity and Share of Search in New Zealand" description: "Google Translate provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-translate" publisher: "Brandwave" --- # Google Translate: search popularity and Share of Search in New Zealand Google Translate provides tools and services to translate text between languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Translate - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among translation tools**: 92% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Translation tools | 1 | 92% | 598K | - [Translation tools](/demand/nz/categories/nz-translation-tools) ## How has branded search demand for Google Translate changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Translate in New Zealand held steady, from 578K to 598K. - Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand decreased from 95.6% to 92%. - Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand peaked at 95.7% in December 2025 and was lowest at 87.8% in July 2026. ## How did search popularity change for New Zealand translation tools in August 2026? - In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%. - In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%. - In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand. - In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand. - Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Translation tools | 578K | 95.6% | 1 | | Nov 2025 | Translation tools | 577K | 95.5% | 1 | | Dec 2025 | Translation tools | 471K | 95.7% | 1 | | Jan 2026 | Translation tools | 475K | 95.6% | 1 | | Feb 2026 | Translation tools | 493K | 94.5% | 1 | | Mar 2026 | Translation tools | 599K | 93.7% | 1 | | Apr 2026 | Translation tools | 500K | 94.1% | 1 | | May 2026 | Translation tools | 655K | 92.6% | 1 | | Jun 2026 | Translation tools | 774K | 92.9% | 1 | | Jul 2026 | Translation tools | 652K | 87.8% | 1 | | Aug 2026 | Translation tools | 598K | 92% | 1 | | Sep 2026 | Translation tools | — | — | — | ## How is Google Translate measured? Brandwave collects information about searches that people make online using Google Translate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “eng to fil google translate” - “google translate” - “google translate add on chrome” - “google translate app” - “google translate app android” - “google translate eng to hin” - “google translate english” - “google translate english to china” - “google translate english to espanol” - “google translate english to japan” - “google translate english to sinhala” - “google translate near me” - “google translate new zealand” - “google translate nz” - “google translate online” - “google translate site” - “google translate translate” - “googletranslate” - “googletranslate translate” - “translate google com” ## Which translation tools compete with Google Translate? - [DeepL](/demand/nz/brands/deepl): Head-to-head: /demand/nz/compare/deepl-vs-google-translate - [Reverso](/demand/nz/brands/reverso): Head-to-head: /demand/nz/compare/google-translate-vs-reverso - [Microsoft Translator](/demand/nz/brands/microsoft-translator): Head-to-head: /demand/nz/compare/google-translate-vs-microsoft-translator - [Papago](/demand/nz/brands/papago): Head-to-head: /demand/nz/compare/google-translate-vs-papago ## Who owns Google Translate? Google Translate is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Translate? Google Translate is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Translate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-translate This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-translate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.