--- title: "Google Nest: search popularity and Share of Search in New Zealand" description: "Google Nest offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-nest" publisher: "Brandwave" --- # Google Nest: search popularity and Share of Search in New Zealand Google Nest offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Nest - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among home security camera brands**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security camera brands | 5 | 7.1% | 3.9K | - [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands) ## How has branded search demand for Google Nest changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest in New Zealand fell from 4.5K to 3.9K. - Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand decreased from 9.7% to 7.1%. - Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.1% in August 2026. ## How did search popularity change for New Zealand home security camera brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%. - In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%. - Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026. - Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026. - Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security camera brands | 4.5K | 9.7% | 5 | | Nov 2025 | Home security camera brands | 5.4K | 10% | 5 | | Dec 2025 | Home security camera brands | 5.6K | 10.3% | 5 | | Jan 2026 | Home security camera brands | 4.6K | 9.3% | 5 | | Feb 2026 | Home security camera brands | 4K | 9.2% | 5 | | Mar 2026 | Home security camera brands | 3.8K | 7.7% | 5 | | Apr 2026 | Home security camera brands | 4.5K | 8.4% | 5 | | May 2026 | Home security camera brands | 5.5K | 9.6% | 5 | | Jun 2026 | Home security camera brands | 5.7K | 10.1% | 5 | | Jul 2026 | Home security camera brands | 4.1K | 7.4% | 5 | | Aug 2026 | Home security camera brands | 3.9K | 7.1% | 5 | | Sep 2026 | Home security camera brands | — | — | — | ## How is Google Nest measured? Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google nest” - “google nest audio” - “google nest cam” - “google nest cam outdoor” - “google nest doorbell” - “google nest hub” - “google nest hub 2” - “google nest hub 2nd gen” - “google nest hub 3” - “google nest hub max” - “google nest learning thermostat” - “google nest near me” - “google nest new zealand” - “google nest nz” - “google nest online” - “google nest protect” - “google nest security camera” - “google nest smoke detector” - “google nest thermostat” - “google nest wifi” - “google nest wifi pro” - “googlenest” - “googlenest doorbell” - “nest camera” - “nest doorbell” ## Which home security camera brands compete with Google Nest? - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-google-nest - [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/google-nest-vs-tp-link-tapo - [Arlo](/demand/nz/brands/arlo): Head-to-head: /demand/nz/compare/arlo-vs-google-nest - [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/google-nest-vs-ring-security - [Swann](/demand/nz/brands/swann): Head-to-head: /demand/nz/compare/google-nest-vs-swann ## Who owns Google Nest? Google Nest is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Nest? Google Nest is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Nest: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-nest This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.