--- title: "Google Nest Wifi: search popularity and Share of Search in New Zealand" description: "Google Nest Wifi makes Wi-Fi routers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-nest-wifi" publisher: "Brandwave" --- # Google Nest Wifi: search popularity and Share of Search in New Zealand Google Nest Wifi makes Wi-Fi routers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Nest Wifi - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among Wi-Fi router brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wi-Fi router brands | 5 | 1.1% | 320 | - [Wi-Fi router brands](/demand/nz/categories/nz-wifi-router-brands) ## How has branded search demand for Google Nest Wifi changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest Wifi in New Zealand fell from 340 to 320. - Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand held steady, from 1.3% to 1.1%. ## How did search popularity change for New Zealand Wi-Fi router brands in August 2026? - In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%. - In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%. - In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%. - Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wi-Fi router brands | 340 | 1.3% | 5 | | Nov 2025 | Wi-Fi router brands | 330 | 1.2% | 5 | | Dec 2025 | Wi-Fi router brands | 440 | 1.7% | 5 | | Jan 2026 | Wi-Fi router brands | 390 | 1.4% | 5 | | Feb 2026 | Wi-Fi router brands | 400 | 1.4% | 5 | | Mar 2026 | Wi-Fi router brands | 330 | 1.1% | 5 | | Apr 2026 | Wi-Fi router brands | 350 | 1.3% | 5 | | May 2026 | Wi-Fi router brands | 360 | 1.2% | 5 | | Jun 2026 | Wi-Fi router brands | 360 | 1.2% | 5 | | Jul 2026 | Wi-Fi router brands | 340 | 1.1% | 5 | | Aug 2026 | Wi-Fi router brands | 320 | 1.1% | 5 | | Sep 2026 | Wi-Fi router brands | — | — | — | ## How is Google Nest Wifi measured? Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google nest wifi mesh” - “google nest wifi router” - “google wifi” - “google wifi mesh” - “nest wifi” - “nest wifi pro” ## Which Wi-Fi router brands compete with Google Nest Wifi? - [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-google-nest-wifi - [TP-Link](/demand/nz/brands/tp-link): Head-to-head: /demand/nz/compare/google-nest-wifi-vs-tp-link - [eero](/demand/nz/brands/eero): Head-to-head: /demand/nz/compare/eero-vs-google-nest-wifi - [NETGEAR](/demand/nz/brands/netgear): Head-to-head: /demand/nz/compare/google-nest-wifi-vs-netgear - [Linksys](/demand/nz/brands/linksys): Head-to-head: /demand/nz/compare/google-nest-wifi-vs-linksys ## Who owns Google Nest Wifi? Google Nest Wifi is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Nest Wifi? Google Nest Wifi is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Nest Wifi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-nest-wifi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-nest-wifi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.