--- title: "Google Maps: search popularity and Share of Search in New Zealand" description: "Google Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-maps" publisher: "Brandwave" --- # Google Maps: search popularity and Share of Search in New Zealand Google Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Maps - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among maps and navigation apps**: 98.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Maps and navigation apps | 1 | 98.7% | 754K | - [Maps and navigation apps](/demand/nz/categories/nz-navigation-apps) ## How has branded search demand for Google Maps changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps in New Zealand held steady, from 768K to 754K. - Across the 11 months ending August 2026, Google Maps’ estimated Share of Search among maps and navigation apps in New Zealand held steady at 98.7%. ## How did search popularity change for New Zealand maps and navigation apps in August 2026? - In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand. - In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand. - Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maps and navigation apps | 768K | 98.7% | 1 | | Nov 2025 | Maps and navigation apps | 768K | 98.7% | 1 | | Dec 2025 | Maps and navigation apps | 632K | 98.2% | 1 | | Jan 2026 | Maps and navigation apps | 650K | 98.1% | 1 | | Feb 2026 | Maps and navigation apps | 772K | 98.6% | 1 | | Mar 2026 | Maps and navigation apps | 771K | 98.4% | 1 | | Apr 2026 | Maps and navigation apps | 631K | 98.2% | 1 | | May 2026 | Maps and navigation apps | 757K | 98.6% | 1 | | Jun 2026 | Maps and navigation apps | 753K | 98.7% | 1 | | Jul 2026 | Maps and navigation apps | 631K | 98.5% | 1 | | Aug 2026 | Maps and navigation apps | 754K | 98.7% | 1 | | Sep 2026 | Maps and navigation apps | — | — | — | ## How is Google Maps measured? Brandwave collects information about searches that people make online using Google Maps’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google maps” - “google maps a” - “google maps app” - “google maps directions” - “google maps driving directions” - “google maps maps” - “google maps near me” - “google maps new zealand” - “google maps offline” - “google maps online” - “google maps restaurants” - “google maps satellite” - “google maps satellite view” - “google maps street view” - “googlemaps” - “googlemaps app” - “googlemaps directions” - “googlemaps maps” - “maps google com” - “maps google maps” - “my google maps” - “route planning google maps” - “ww google maps” ## Which maps and navigation apps compete with Google Maps? - [Apple Maps](/demand/nz/brands/apple-maps): Head-to-head: /demand/nz/compare/apple-maps-vs-google-maps - [Waze](/demand/nz/brands/waze): Head-to-head: /demand/nz/compare/google-maps-vs-waze - [AllTrails](/demand/nz/brands/alltrails): Head-to-head: /demand/nz/compare/alltrails-vs-google-maps ## Who owns Google Maps? Google Maps is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Maps? Google Maps is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Maps: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-maps This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.