--- title: "Google Maps Platform: search popularity and Share of Search in New Zealand" description: "Google Maps Platform is a mapping and location platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-maps-platform" publisher: "Brandwave" --- # Google Maps Platform: search popularity and Share of Search in New Zealand Google Maps Platform is a mapping and location platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Maps Platform - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among mapping and location platforms**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mapping and location platforms | 4 | 3.8% | 350 | - [Mapping and location platforms](/demand/nz/categories/nz-mapping-platforms) ## How has branded search demand for Google Maps Platform changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Maps Platform in New Zealand fell from 480 to 350. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 6.1% to 3.8%. - Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.8% in May 2026. ## How did search popularity change for New Zealand mapping and location platforms in August 2026? - In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%. - In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%. - In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%. - Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026. - Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mapping and location platforms | 480 | 6.1% | 4 | | Nov 2025 | Mapping and location platforms | 400 | 6.1% | 4 | | Dec 2025 | Mapping and location platforms | 270 | 6.1% | 4 | | Jan 2026 | Mapping and location platforms | 320 | 5.9% | 4 | | Feb 2026 | Mapping and location platforms | 240 | 2.9% | 4 | | Mar 2026 | Mapping and location platforms | 390 | 3.2% | 4 | | Apr 2026 | Mapping and location platforms | 320 | 3.6% | 4 | | May 2026 | Mapping and location platforms | 310 | 2.8% | 4 | | Jun 2026 | Mapping and location platforms | 320 | 3.5% | 4 | | Jul 2026 | Mapping and location platforms | 390 | 4.6% | 4 | | Aug 2026 | Mapping and location platforms | 350 | 3.8% | 4 | | Sep 2026 | Mapping and location platforms | — | — | — | ## How is Google Maps Platform measured? Brandwave collects information about searches that people make online using Google Maps Platform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google maps api” - “google maps api costs” - “google maps platform” - “google maps platform geocoding” - “google maps platform near me” - “googlemapsplatform” - “mapsplatform google com” ## Which mapping and location platforms compete with Google Maps Platform? - [Esri ArcGIS](/demand/nz/brands/esri-arcgis): Head-to-head: /demand/nz/compare/esri-arcgis-vs-google-maps-platform - [QGIS](/demand/nz/brands/qgis): Head-to-head: /demand/nz/compare/google-maps-platform-vs-qgis - [Mapbox](/demand/nz/brands/mapbox): Head-to-head: /demand/nz/compare/google-maps-platform-vs-mapbox - [HERE Technologies](/demand/nz/brands/here-technologies): Head-to-head: /demand/nz/compare/google-maps-platform-vs-here-technologies ## Who owns Google Maps Platform? Google Maps Platform is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Maps Platform? Google Maps Platform is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Maps Platform: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-maps-platform This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-maps-platform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.