--- title: "Google Forms: search popularity and Share of Search in New Zealand" description: "Google's free online form, quiz, and survey builder in Google Workspace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-forms" publisher: "Brandwave" --- # Google Forms: search popularity and Share of Search in New Zealand Google's free online form, quiz, and survey builder in Google Workspace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Forms - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among survey and form tools**: 62.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Survey and form tools | 1 | 62.2% | 41.8K | - [Survey and form tools](/demand/nz/categories/nz-survey-and-form-tools) ## How has branded search demand for Google Forms changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Forms in New Zealand rose from 28.2K to 41.8K. - Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand increased from 53.1% to 62.2%. - Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among survey and form tools in New Zealand peaked at 62.2% in August 2026 and was lowest at 49.8% in January 2026. ## How did search popularity change for New Zealand survey and form tools in August 2026? - In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%. - In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%. - In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%. - In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%. - In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Survey and form tools | 28.2K | 53.1% | 1 | | Nov 2025 | Survey and form tools | 28.1K | 53.7% | 1 | | Dec 2025 | Survey and form tools | 15.4K | 52.9% | 1 | | Jan 2026 | Survey and form tools | 15.4K | 49.8% | 1 | | Feb 2026 | Survey and form tools | 28.1K | 55.5% | 1 | | Mar 2026 | Survey and form tools | 42K | 57.5% | 1 | | Apr 2026 | Survey and form tools | 28K | 56.9% | 1 | | May 2026 | Survey and form tools | 41.5K | 61.7% | 1 | | Jun 2026 | Survey and form tools | 41.5K | 61.2% | 1 | | Jul 2026 | Survey and form tools | 28.1K | 55.4% | 1 | | Aug 2026 | Survey and form tools | 41.8K | 62.2% | 1 | | Sep 2026 | Survey and form tools | — | — | — | ## How is Google Forms measured? Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “google forms” - “google forms apps” - “google forms com” - “google forms create” - “google forms form” - “google forms forms” - “google forms making” - “google forms online” - “google forms quiz” - “google forms survey” - “google forms templates” - “google forms tiktok” - “googleforms” - “googleforms survey” - “my google forms” ## Which survey and form tools compete with Google Forms? - [Microsoft Forms](/demand/nz/brands/microsoft-forms): Head-to-head: /demand/nz/compare/google-forms-vs-microsoft-forms - [SurveyMonkey](/demand/nz/brands/surveymonkey): Head-to-head: /demand/nz/compare/google-forms-vs-surveymonkey - [Jotform](/demand/nz/brands/jotform): Head-to-head: /demand/nz/compare/google-forms-vs-jotform - [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/google-forms-vs-qualtrics - [Typeform](/demand/nz/brands/typeform): Head-to-head: /demand/nz/compare/google-forms-vs-typeform ## Who owns Google Forms? Google Forms is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Forms? Google Forms is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Forms: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-forms This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-forms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.