--- title: "Google Family Link: search popularity and Share of Search in New Zealand" description: "Google Family Link is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-family-link" publisher: "Brandwave" --- # Google Family Link: search popularity and Share of Search in New Zealand Google Family Link is a family location sharing app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Family Link - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among family location apps**: 61.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Family location apps | 1 | 61.4% | 5.8K | - [Family location apps](/demand/nz/categories/nz-family-location-apps) ## How has branded search demand for Google Family Link changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Family Link in New Zealand rose from 4.8K to 5.8K. - Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand decreased from 65.3% to 61.4%. - Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand peaked at 73.4% in February 2026 and was lowest at 58.8% in July 2026. ## How did search popularity change for New Zealand family location apps in August 2026? - In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%. - In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%. - Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026. - Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Family location apps | 4.8K | 65.3% | 1 | | Nov 2025 | Family location apps | 4.8K | 63.4% | 1 | | Dec 2025 | Family location apps | 6.5K | 69.2% | 1 | | Jan 2026 | Family location apps | 7.9K | 71.4% | 1 | | Feb 2026 | Family location apps | 7.6K | 73.4% | 1 | | Mar 2026 | Family location apps | 5.4K | 65.1% | 1 | | Apr 2026 | Family location apps | 6.3K | 68.8% | 1 | | May 2026 | Family location apps | 6.1K | 62% | 1 | | Jun 2026 | Family location apps | 5.7K | 61.5% | 1 | | Jul 2026 | Family location apps | 5.8K | 58.8% | 1 | | Aug 2026 | Family location apps | 5.8K | 61.4% | 1 | | Sep 2026 | Family location apps | — | — | — | ## How is Google Family Link measured? Brandwave collects information about searches that people make online using Google Family Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “families google” - “family link” - “family link app” - “family link app google” - “family link google” - “family link google com” - “family link parental controls” - “google family link” - “google family link family tracker” - “google family link location sharing” - “google family link near me” - “google family link online” - “google family link parental controls” - “googlefamilylink” ## Which family location apps compete with Google Family Link? - [Life360](/demand/nz/brands/life360): Head-to-head: /demand/nz/compare/google-family-link-vs-life360 - [Find My](/demand/nz/brands/find-my): Head-to-head: /demand/nz/compare/find-my-vs-google-family-link - [Bark](/demand/nz/brands/bark): Head-to-head: /demand/nz/compare/bark-vs-google-family-link ## Who owns Google Family Link? Google Family Link is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Family Link? Google Family Link is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Family Link: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-family-link This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-family-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.