--- title: "Google Authenticator: search popularity and Share of Search in New Zealand" description: "Google Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-authenticator" publisher: "Brandwave" --- # Google Authenticator: search popularity and Share of Search in New Zealand Google Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Authenticator - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among authenticator apps**: 57.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authenticator apps | 1 | 57.3% | 6.5K | - [Authenticator apps](/demand/nz/categories/nz-authenticator-apps) ## How has branded search demand for Google Authenticator changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Authenticator in New Zealand rose from 5K to 6.5K. - Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand increased from 45.7% to 57.3%. - Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 64.2% in June 2026 and was lowest at 45.2% in November 2025. - Across the 11 months ending August 2026, Google Authenticator rose from 2nd to 1st among authenticator apps in New Zealand. ## How did search popularity change for New Zealand authenticator apps in August 2026? - In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%. - In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%. - Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authenticator apps | 5K | 45.7% | 2 | | Nov 2025 | Authenticator apps | 4.1K | 45.2% | 2 | | Dec 2025 | Authenticator apps | 3.2K | 46.4% | 1 | | Jan 2026 | Authenticator apps | 5K | 48.3% | 1 | | Feb 2026 | Authenticator apps | 5.8K | 50% | 1 | | Mar 2026 | Authenticator apps | 5.9K | 49.9% | 1 | | Apr 2026 | Authenticator apps | 4.9K | 48.2% | 1 | | May 2026 | Authenticator apps | 7.1K | 56.2% | 1 | | Jun 2026 | Authenticator apps | 8.9K | 64.2% | 1 | | Jul 2026 | Authenticator apps | 7.3K | 59.6% | 1 | | Aug 2026 | Authenticator apps | 6.5K | 57.3% | 1 | | Sep 2026 | Authenticator apps | — | — | — | ## How is Google Authenticator measured? Brandwave collects information about searches that people make online using Google Authenticator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “2fa google authenticator” - “google auth” - “google authenticator app” - “google authenticator app download” - “google authenticator authenticator” - “google authenticator desktop” - “google authenticator near me” - “google authenticator online” - “google authenticator pc” - “google authenticator two factor” - “google google authenticator” - “googleauthenticator” - “support google com” ## Which authenticator apps compete with Google Authenticator? - [Microsoft Authenticator](/demand/nz/brands/microsoft-authenticator): Head-to-head: /demand/nz/compare/google-authenticator-vs-microsoft-authenticator - [Authy](/demand/nz/brands/authy): Head-to-head: /demand/nz/compare/authy-vs-google-authenticator - [Cisco Duo](/demand/nz/brands/cisco-duo): Head-to-head: /demand/nz/compare/cisco-duo-vs-google-authenticator ## Who owns Google Authenticator? Google Authenticator is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Authenticator? Google Authenticator is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Analytics, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Authenticator: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-authenticator This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.